Market Overview

Global Email Marketing Markets, 2016-2018 & 2024: Changing Consumer Mobile Usage Habits Propel Adaptation in Email Marketing Strategies

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Global Email Marketing Markets, 2016-2018 & 2024: Changing Consumer Mobile Usage Habits Propel Adaptation in Email Marketing Strategies

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DUBLIN, July 26, 2018 /PRNewswire/ --

The "Email Marketing - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.

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The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. This report analyzes the worldwide markets for Email Marketing in US$ Million.


The US market is analyzed by the following Segments:



  • Transactional Email
  • Acquisition Email
  • Retention Email

The report profiles 126 companies including many key and niche players such as:

  • AWeber Communications (USA)
  • BlueVenn (USA)
  • Bronto Software (USA)
  • Campaign Monitor (Australia)
  • Constant Contact, Inc. (USA)
  • Emailcenter UK Limited (UK)
  • Emma (USA)
  • Epsilon Data Management, LLC (USA)
  • GetResponse (Poland)
  • IBM Corporation (USA)
  • iContact, LLC (USA)
  • j2 Global, Inc. (USA)
  • Lucini&Lucini Communications (Italy)
  • MailChimp (USA)
  • Pinpointe On-Demand, Inc. (USA)
  • Redial (USA)
  • Salesforce.com, Inc. (USA)
  • Selligent Marketing Cloud (Belgium)
  • SimplyCast.com (Canada)
  • StreamSend (USA)
  • Teradata Corporation (USA)
  • Topica, Inc. (USA)
  • VerticalResponse, Inc. (USA)

Key Topics Covered:

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

2. GLOBAL INDUSTRY OVERVIEW
A Prelude
Market Dynamics
Outlook
Email Marketing Budgeting
Email Marketing Capabilities - Evaluation and Tracking
The Budgets Expand Post Financial Crisis -A Flashback
Email Marketing Makes a Comeback during Recession
Opportunities in Cloud Business Email Market
Increasing implementation of Cloud Email Solutions with AI
Factors Influencing Industry Prospects
Cost Advantage and Campaign Tracking
Data Integration
Ad-Supported Newsletter Spending
Improvements in IM and Email Technology
Customer Relationship Management
Integrated Campaigns
Newsletter
Internet Direct Mail

3. INDUSTRY ANALYSIS AND BENCHMARKING
Email Becomes Critical Client Engagement Method to Address New Communication Requirements
Benchmarking Performance
Email Automation: the Most Extensively Used Technique
Lead Generation Delivers Maximum Advantage to Email Marketers
Benchmark Metrics
Email Marketing Delivers Significantly Higher ROI
Email Testing Parameters
Testing Processes
Email Marketing Metrics
Innovations in Email Marketing
Innovative Email Marketing Techniques for B2Bs
E-Mail Marketing for Small Businesses

4. MARKET DRIVERS, TRENDS & ISSUES
Key Factors Driving Growth
Evolution and Future Prospects of Email Marketing
Future of Email Marketing
Proliferation of Internet Economy: A Fundamental Growth Driver
Converged Communication Services Soar in Popularity
Surging Internet Penetration Bodes Well for Email Marketing
Changing Consumer Mobile Usage Habits Propel Adaptation in Email Marketing Strategies
Mobile Marketing Market Faces Challenges
Smartphones Find Favor with Young Generation
Changing Design & Marketing Strategies during Holiday Season
Discounts & Rebates to Reinforce Customer-Brand Relationship
Creative & Responsive Design in Vogue - Content Gains Prominence
Windows Commands Dominant Share Among Operating Systems for Email Applications
Android Remains Key Focus Area in Mobile Email Marketing
Soaring Popularity of E-commerce and M-commerce Mediums to Drive Growth for Email Marketing
Prolific Growth in M-Commerce Reinforces Business Case for Promotional Email Marketing
Rise of Permission Based Opt-in Email Marketing Programs Encourage Consumer Confidence
Developing Strong Email Database for Marketing Remains Key to Success
Measuring Email Delivery Equally Important
Emails Emerge as a Cornerstone of Customer Retention and Acquisition Strategy
Tailored Marketing Emails for Smarter Customer Engagement
Behavioral Targeting - An Out-of-Box Service
Shift towards Relevant Messaging
Increasing Move towards Adoption of Automation
Growing Frequency of Email Marketing
Social Media Interactions - An Unstructured Wealth of Information
Marketing Budgets Moving Online
Group Commerce - A New Trend in Email Marketing
Growing Usage of Integrated Marketing Programs
Focus on List Hygiene Factors
Top Mobile Internet Activity of Customers in Select Regions - BRIC (Brazil, Russia, India and China), United States, and Europe
Video Email Marketing Riding the Popularity Wave
Other Trends
Market Restraints
Lack of Familiarity with Email Marketing
Inadequate Technical Expertise
Problems Faced by Service Providers in Monetizing Media Campaigns
Email Bombardment - A Dangerous Path for Marketers
Limited Budgets
Critical Elements of Email Marketing
Marketers yet to Leverage Email Marketing to the Fullest
More to Email Marketing than Just Sales Increase
Email Marketing and Brand Loyalty
Email Marketing Helping to Generate Brand Loyalty
Email Marketing - Keeping Customers Informed
Social Media and Email Marketing - A Potent Combination

5. SERVICE OVERVIEW
Email Marketing - An Overview
Transactional Email
Acquisition Email
Retention Email
Other Email Marketing Terminologies
Advantages of Email Marketing
Disadvantages
What is Spam?
Solutions for Combating Spam
Email Marketing Software
Email Marketing Campaign: Requisites

6. COMPETITIVE LANDSCAPE
6.1 Focus on Select Global Players

6.2 SERVICE INTRODUCTIONS/LAUNCHES
Campaign Monitor Launches Campaign Monitor 1-to-1 Email Marketing
Microsoft Launches New Tools for Small Businesses: Microsoft Connections, Microsoft Listings and Microsoft Invoicing
Constant Contact Launches Email Marketing Services in India
Slowalk Launches Stibee Email Marketing Service
Emma Launches Emma Plus
Campaign Monitor Introduces Campaign Monitor for Publishers
AdRoll Launches Email Retargeting Product - SendRoll
Campaign Monitor Introduces the All-New Campaign Monitor

6.3 RECENT INDUSTRY ACTIVITY
Yotpo Collaborates with Oracle Bronto to Obtain Customers Using UGC
Constant Contact Introduces Next Generation Editor and Automated Segmentation Tools
j2 Global Acquires backupsonline and StreamSend
BlueVenn and Adestra Form Alliance to Combine Email Marketing Solutions
Campaign Monitor Acquires Tagga
Oracle Acquires NetSuite
Endurance International Group Acquires Constant Contact
Selligent Merges with StrongView

7. GLOBAL MARKET PERSPECTIVE

8. REGIONAL MARKET PERSPECTIVE
8.1 THE UNITED STATES
A. Market Analysis
Email Marketing - A Proven Marketing Channel
Email Remains Strong Communication and Marketing Channel
Email Marketing Spend - Growth Oriented
Ad Spending on Online Social Network Services to Expand
B2C Segment to Account for Larger Share of Spend
Services and Integration to Drive Growth
Nontraditional Providers to Capture Higher Portion of Email Budget
Emerging Trends in Email Marketing Volumes
Cost per Revenue - A New Metric in Digital Marketing
Email Marketing Registers High Adoption Rate amidst Recession
US Online Advertising - Taking a Breather from Economic Downturn
CAN-SPAM Compliance
US CAN-SPAM Act Commercial Email Sender Requirements
Leveraging Overseas Opportunities
Internet Audience
Internet Access Devices
Internet Access Device & Email Engagement
Digital Shoppers Responsiveness to Marketing Emails
Content Marketing - Market Inclining Towards Curated Content
B. Market Analytics

8.2 Canada
Market Analysis

8.3 JAPAN
Market Analysis

8.4 EUROPE
A. Market Analysis
An Overview
Regulatory Environment in Europe
European Online Market Skyrockets
How Do Marketers Benefit from Online Advertising?
Online Ad Spend Witness Growth
Popularity of Email Portals
Analytics Boost Marketing Returns
Emerging Trends in European Wireless Email
B. Market Analytics

8.4.1 FRANCE
Market Analysis

8.4.2 GERMANY
A. Market Analysis
Current & Future Analysis
Emerging Trends
Context for More Meaningful Segmentation
Personalization: a Whole New Concept
Optimization of Mobile Technology for Optimal Emails
Increased Leveraging of Email Platform for Promoting Campaigns on Social Media
Increasing Use of Interactivity and Animation to Enhance Effectiveness of Emails
B. Market Analytics

8.4.3 ITALY
Market Analysis

8.4.4 THE UNITED KINGDOM
A. Market Analysis
Email Marketing Witnesses High Growth
Online Advertising in the UK - An Overview
Emerging Trends in UK Email Marketing Industry
Dynamic Content
Remarketing Messages
Operational Messages
Social Media & Content Marketing Landscape
B. Market Analytics

8.4.5 SPAIN
Market Analysis

8.4.6 RUSSIA
A. Market Analysis
Russian Digital Landscape Overview
Internet Access & Penetration
Demographics
Online Engagement
Email Marketing & Search Engine
B. Market Analytics

8.4.7 REST OF EUROPE
Market Analysis

8.5 Asia-Pacific
A. Market Analysis
Current & Future Analysis
Enterprise Mobility Drives the Mobile Email Market
Internet Penetration
Online Engagement
Underutilized Potential for Email Marketing
Existence of Multiple Languages
Issue of Spam/Junk Mail
Airline Industry - The Lone Winner
Online Advertising in Asia-Pacific Mostly Resilient to Recent Recession
B. Market Analytics

8.5.1 AUSTRALIA
Market Analysis

8.5.2 CHINA
A. Market Analysis
An Overview
China - Home to the World's Largest Internet User Population
Social Media & Content
Social Media & Ecommerce
Search Engine & Email Marketing Segmentation
Responsive Design: A Key Requirement
Email Marketing Landscape
B. Market Analytics

8.5.3 INDIA
A. Market Analysis
Email Marketing - A Nascent Concept
Current & Future Analysis
Online Audience Landscape
Connectivity Type
Internet Coverage - Geographic Distribution
Online Consumer Behavior
Demographic Segmentation of Online Population
Social Media & Digital Marketing
B. Market Analytics

8.5.4 SOUTH KOREA
Market Analysis

8.5.5 REST OF ASIA-PACIFIC
Market Analysis

8.6 Latin America
Market Analysis

8.6.1 BRAZIL
A. Market Analysis
Internet Penetration & Geographic Coverage
Internet Access Device & Responsive Design
Consumer Behavior & Email Marketing
Social Media & Email Marketing
B. Market Analytics

8.6.2 MEXICO
Market Analysis

8.6.3 REST OF LATIN AMERICA
Market Analysis

8.7 REST OF WORLD
Market Analysis

9. COMPANY PROFILES

  • Total Companies Profiled: 126 (including Divisions/Subsidiaries - 129)
  • The United States (80)
  • Canada (7)
  • Europe (32)
    • France (2)
    • Germany (2)
    • The United Kingdom (19)
    • Italy (1)
    • Rest of Europe (8)
  • Asia-Pacific (Excluding Japan) (10)

For more information about this report visit https://www.researchandmarkets.com/research/pd9p6h/global_email?w=5

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