Market Overview

$2.85 Bn App Analytics Market Analysis - Global Forecast to 2023


$2.85 Bn App Analytics Market Analysis - Global Forecast to 2023

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DUBLIN, July 25, 2018 /PRNewswire/ --

The "App Analytics Market by Component (Software and Services), Type, Application (User Analytics, Revenue Analytics, Ad Monitoring & Marketing Analytics, and App Performance Analytics & Operations), Vertical, and Region - Global Forecast to 2023" report has been added to's offering.

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The global app analytics market size to grow from USD 1.05 billion in 2018 to USD 2.85 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period.

The major factors that are expected to drive the growth of the market include the growing demand for mobile and web apps, increasing use of smartphones for advertisements, and rising implementation of digital transformation strategies. In addition to this, the growing investment in the analytics technology is expected to boost the market growth. The app analytics market is segmented based on types, components, applications, verticals, and regions.

Among components, the software segment is expected to account for the larger market share. App analytics software plays a vital role in helping organizations improve their apps' revenue. It enables organizations to track information related to users' behavior and apps' performance, and helps track the number of mobile app downloads, trace locations of users, and calculate the amount of time spent by users on apps. This information is collected in various ways, such as real-time usage, trending over time, segmentation based on geography, and device or operating system attributes. The collected data or information is then used by marketing teams to understand the regional popularity of their products and demographic analysis. Sales and other departments of companies can also utilize the data provided through mobile app analytics products.

Under types, the mobile analytics segment is expected to have the larger market share, due to the increasing utilization of mobile phones for targeting customers and growing adoption of mobile advertising among marketers. Major verticals such as Banking, Financial Services, and Insurance (BFSI), retail, and media and entertainment are adopting app analytics solutions and services at a rapid pace. Owing to the increasing use of smartphones, companies are opting for mobile analytics solutions to offer effective mobile marketing campaigns and increase the return on investment.

Among applications, the ad monitoring and marketing analytics segment are expected to grow at the highest CAGR during the forecast period. This is due to advertising and marketing through mobile devices. Mobile advertising is one of the rapidly emerging digital marketing channels that is creating awareness of the importance of analytics to drive companies' efficiency and improve their return on investment. Additionally, global ad spending is growing at an exponential rate which is expected to increase the demand for app analytics solutions.

North America is expected to hold the largest app analytics market share during the forecast period. The North American region comprises the US and Canada. These countries have sustainable and well-established economies, which enable them to strongly invest in R&D activities, thereby contributing to the development and innovation of new technologies. Due to the early adoption of trending technologies, such as Internet of Things (IoT), big data, DevOps, and mobility, manufacturers are integrating app analytics solutions and services into their processes. Additionally, many organizations are focusing on partnerships and new product launches to deliver analytics services for helping their customers in building intelligent applications.

For instance, IBM launched its Analytics Platform on the private cloud to offer similar elasticity and flexibility as that of the public cloud to on-premises data centers. The growth of the North American market is expected to have fueled, due to advancements in the technology landscape across verticals. For promoting industrial digitization, the US government started many initiatives, programs, and campaigns. In October 2016, The US Department of Energy (DOE) launched the Smart Energy Analytics Campaign. The objective of this campaign was to encourage the use of Energy Management and Information Systems (EMIS) technologies for saving energy and enhancing performance.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Global App Analytics Market
4.2 Market By Vertical and Region, 2018
4.3 Best Market to Invest (2018-2023)

5 Market Overview
5.1 Overview
5.2 Market Dynamics
5.2.1 Drivers Increasing Use of Apps for Mobile Advertising Implementation of Digital Transformation Strategies Deeper Smartphone Penetration and Increasing Number of Mobile and Web Apps
5.2.2 Restraints Users' Skepticism About Data Security Availability of Open Source Alternatives Hampering the Demand for Commercial Solutions
5.2.3 Opportunities Increasing Efforts on Enhancing Customer Experience Focus on Higher Roi
5.2.4 Challenges Concerns Over Privacy and Data Protection in Mobile Apps Non-Uniformity of Data Lack of Skilled Professionals

6 App Analytics Market, By Component
6.1 Introduction
6.2 Software
6.3 Services

7 Market By Type
7.1 Introduction
7.2 Mobile Analytics
7.3 Web Analytics

8 App Analytics Market, By Application
8.1 Introduction
8.2 Revenue Analytics
8.3 App Performance Analytics and Operations
8.3.1 Api Latency and Response Time
8.3.2 Crash Analytics
8.3.3 Cross Platform Analysis
8.4 User Analytics
8.4.1 In-Behavioral Analytics
8.4.2 Touch Heatmaps
8.5 Ad Monitoring and Marketing Analytics
8.5.1 Campaign Analytics
8.5.2 Ad Attribution Analysis
8.5.3 Conversion Funnel Analysis

9 App Analytics Market, By Vertical
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.3 Retail
9.4 Media and Entertainment
9.5 Logistics, Travel, Transportation, and Hospitality
9.6 Telecom and It
9.7 Others

10 App Analytics Market, By Region
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia Pacific
10.5 Middle East and Africa
10.6 Latin America

11 Competitive Landscape
11.1 Overview
11.2 Competitive Scenario
11.2.1 New Product Launches
11.2.2 Mergers and Acquisitions
11.2.3 Partnerships and Agreements
11.2.4 Market Ranking for the App Analytics Market, 2018

12 Company Profiles
12.1 Google
12.2 Yahoo
12.3 Amazon
12.4 Adobe
12.5 IBM
12.6 Countly
12.7 Localytics
12.8 Swrve
12.9 Appsee
12.10 Amplitude
12.11 Appscatter
12.12 Appdynamics
12.13 Appsflyer
12.14 Heap
12.15 Adjust
12.16 Clevertap
12.17 Segment
12.18 Tune
12.19 Contentsquare
12.20 Mixpanel
12.21 Moengage
12.22 App Annie
12.23 Apptentive
12.24 Kochava
12.25 Taplytics

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