Market Overview

Purple Carrot Introduces More Flexibility And Meal Choice With The Launch Of New Weekly Meal Plans


Purple Carrot Introduces More Flexibility And Meal Choice With The Launch Of New Weekly Meal Plans

Customers Can Now Also Mix and Match Recipes From Each Plan

PR Newswire

­­BOSTON, July 25, 2018 /PRNewswire/ -- Purple Carrot, the 100% plant-based meal kit company, is announcing new weekly meal plans to offer its customers more choice and flexibility when it comes their plant-based dinners. Starting today, customers will have three new plans to choose from including Quick & Easy, High Protein, and Chef's Choice. In addition to the new plans, customers will also be able to customize the meals they receive each week by mixing and matching recipes from any of the menus. All plans remain priced at $12 per meal, or $72 per week, for three unique meals each serving two people.

Purple Carrot

"Since I launched Purple Carrot four years ago, the trend to incorporate plant-based eating has grown tremendously," said Andy Levitt, Founder and CEO of Purple Carrot. "We're proud to play an important role in helping people become the best versions of themselves through the food choices they make, and by now adding choice for our subscribers, it's going to be even easier to eat delicious plant-based meals every week."

All of Purple Carrot's meals are centered around seasonal ingredients and unique flavors that play off of traditional favorites. Below are the new plans customers can choose from:

  • Quick & Easy: Designed to be cooked in 30 minutes or less, these simple recipes are the ideal way to eat well if you have limited time in the kitchen. With this plan, customers can look forward to dishes like Japanese Bento Box with Miso-Glazed Tofu & Yu Choy and Garlic Quinoa Fried Rice with Crunchy Tempeh and Pickled Red Cabbage.
  • Chef's Choice: Designed for those who want to expand their culinary horizons, these gourmet dishes include recipes like Corn & "Crab" Dumplings with Ginger-Fried Rice and Sweet Chile Sauce and Tamarind-glazed Jackfruit with Stir-fry Vegetables & Pineapple. Chef's Choice meals are the most similar to the classic Purple Carrot meals customers know and love.
  • High Protein: Packed with over 20 grams of protein per serving, these perfectly filling meals are designed for those looking to maintain a plant-based diet with an added energy boost. Recipes include options like Sweet Potato Black Bean Tacos with Peach Kimchi & Citrus Aioli and Kung Pao Cauliflower with Pickled Bok Choy & Black Quinoa

For more information on Purple Carrot, or to start receiving weekly meals, visit

Purple Carrot is the only 100% plant-based meal kit company that delivers fresh, pre-portioned ingredients and simple step-by-step guidance for people to cook distinctive, healthy, plant-based meals at home. Eating plant-based meals – even only a few times a week – has a positive impact on people's health, the environment, and animal welfare. Purple Carrot makes it easy to cook new and inspiring vegan meals that will tempt, delight, and energize. To stay up to date with the latest news from Purple Carrot, follow Purple Carrot on Twitter (, like Purple Carrot on Facebook (, or follow Purple Carrot on Instagram (

Purple Carrot Logo.

Cision View original content with multimedia:

SOURCE Purple Carrot

View Comments and Join the Discussion!