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A Cult of Individuality & King Baby Collaboration


A Cult of Individuality & King Baby Collaboration

Cult of Individuality and King Baby Launch Capsule

PR Newswire

NEW YORK, July 25, 2018 /PRNewswire/ -- Developed in 2009, by designer Ron Poisson, Cult of Individuality has forged a reputation with a global audience as the veritable cult leader of denim. In conjunction, King Baby Studio designer, Mitchell Binder, has handcrafted sterling silver jewelry for the "Chosen Few" in the USA since the early 1970's. Luckily, these two visionaries have decided to join forces to develop an 8-piece fashion capsule for release in Fall 2018.

Cult of Individuality, Ron Poisson, states, "I have been a fan and consumer of King Baby Jewelry for over 10 years. Their products are part of my everyday wardrobe and accessories. I was honored to develop this collection and infuse both brands DNA into a line." While King Baby's Mitchell Binder says, "I believe in transforming the expected into something new and unique. Bringing originality and distinctive details to artisan products. This collaboration is a manifestation of those core values."

The yet to be named collaboration takes classic denim staples and embellishes them with the trademark rocker inspiration that King Baby Jewelry has made famous. From skulls to studs, this prolific line establishes an authentic energy and look. Both brands have deep connections to celebrities and this no doubt will be a hit among the A-Listers.

This is a true collaboration as both companies will co-market and sell the line. King Baby will launch the line in their (4-5) retail stores and E-commerce store. Cult will sell the line to their A-List of retailers and E-commerce outlets. All social media and marketing efforts will be combined to introduce and cross-pollenate their respective communities.

About Cult of Individuality

Cult established in 2009 is a denim brand for the fashion forward jean junkie, who gets high off a cocktail of vintage, embellishment, selvedge and rebellion, tied together by impeccable craftsmanship.

There are daring threads of handcrafted workmanship in every garment. With countless variations of the rip and repair deconstruction, Cult has risen to premium, anti-thread, designer denim status and is recognized by individuals who appreciate the brand's fusing of old methods with new ideology.

Their legacy has been built on crafting an elevated approach to denim fits and washes across expanded men's, women's, and kid's collections sold to quality retailers

About King Baby

Officially launching King Baby in 2000, Mitchell Binder has continued to raise the bar when it comes to design and hand-crafted quality. King Baby has flagship store locations in Santa Monica, Nashville, Caesars Palace Las Vegas, West Hollywood and in over 10 flagship stores in China. We continue to make our pieces in the USA and have become one of the few companies to export USA goods to China.

Contact: Brett Wright

Cult of Individuality
260 West 39th Street
Suite 200
New York, NY 10018

Phone: 917-856-2738

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SOURCE Cult of Individuality

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