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Haven Life publicly offers term life insurance API

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Haven Life publicly offers term life insurance API

The life insurance innovator has seen a 614% increase in conversion since piloting the API with select business partners.

PR Newswire

NEW YORK, July 25, 2018 /PRNewswire/ -- Modern life insurance agency, Haven Life, today launched an API to give business partners access to their simple and innovative term life insurance buying process.

Now, insurtech leaders, financial service startups and providers, parenting and lifestyle sites, insurance lead generators, health and wellness platforms and more can offer a proven solution for buying affordable, high-quality term life insurance to their customers and users.

"Our team has dedicated several years of hard work to building an industry-leading technology stack that supports a fully digital term life insurance application process," said John Latona, General Manager of Haven Life. "Life insurance is a critical part of most people's financial plans -- yet it's very challenging to offer online. With this API, we are seeking new business partners who wish to help us further demystify life insurance so that more people have access to a simple way to financially protect their loved ones."

The Haven Life API can be implemented in a matter of minutes by simply entering a few lines of code and embedding an optimized quote widget. For those seeking a more customized integration, the REST API allows for more flexibility in user experience.

Haven Life has been quietly piloting the API with more than 15 partners. According to internal data, users who start the application from the API have a 614% higher conversion rate than those who do not -- demonstrating a frictionless path to purchase.

With the API, users can get a personalized quote for coverage without leaving the partner's web property and then seamlessly connect to Haven Life's easy online application process. If approved, coverage can start that day. The platform is set up so that both the partner and Haven Life can have full transparency into how many applicants are going through the purchasing process.

Haven Life's API announcement closely follows its recent expansion in availability, which includes offering coverage to non U.S. citizens and individuals with complicated medical histories, subject to underwriting approval. The Haven Term policy is a nationally available medically underwritten term life insurance policy that is issued by Massachusetts Mutual Life Insurance Company (MassMutual).

To apply for early access to Haven Life's API or to speak with the Haven Life team about personalized business solutions, fill out the interest form here: welcome.havenlife.com/api

ABOUT HAVEN LIFE
Haven Life Insurance Agency, LLC is a life insurance startup, backed and wholly owned by MassMutual, that offers a simple online experience for buying high-quality and affordable coverage. Driven by a mission to make life less hard, we're transforming the typically time-consuming and confusing process of buying life insurance into one that's easier, faster and just plain better.

Haven Term is a Term Life Insurance Policy (ICC17DTC) issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111 and offered exclusively through Haven Life Insurance Agency, LLC. Policy and rider form numbers and features may vary by state and not be available in all states. Our Agency license number in California is 0K71922 and in Arkansas, 100139527.

At Haven Life, we're offering the first quality term life insurance policy that you can purchase entirely online. When you apply for Haven Term, you receive an immediate decision and coverage can begin right away. (PRNewsFoto/Haven Life)

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SOURCE Haven Life

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