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New Makeup and Beauty Brand GoodJanes, Selects The Pollack PR Marketing Group As Its Agency of Record For Its Consumer Product Launch


New Makeup and Beauty Brand GoodJanes, Selects The Pollack PR Marketing Group As Its Agency of Record For Its Consumer Product Launch

PR Newswire

LOS ANGELES, July 25, 2018 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) announced today that the GoodJanes brand has retained the agency as its PR, social and marketing agency of record. As an emerging beauty and makeup brand, PPMG will support GoodJanes' launch in the Fall of 2018 focusing on its lead product, a patented three angled mirror system for at-home false eyelash lash application, as well as for its accompanying makeup tools, a line of GoodJanes false eye lashes, accessories. The agency will manage the brand's media, social, blogger and influencer relations. PPMG will also support GoodJanes' brand expansion plans for the launch of an all-natural skincare line under the same brand name.

Founded by entrepreneur Janelle (GoodJane) Friedman, GoodJanes products key into current trends with fresh innovative products that have environmentally-friendly ingredients. All products are made with naturally derived ingredients and are vegan, cruelty-free and do not contain sulfates or harsh chemicals. 

"Pollack stood out for its record working with leading established and emerging lifestyle brands and consumer products looking to establish brand awareness," said Janelle Freedman, inventor and founder of GoodJanes. "The agency demonstrated thoughtful insight and clearly understands how to maximize opportunities for us, as we launch this young innovative beauty brand. The agency will additionally promote our fashion-forward industry expertise that stands behind our product line."

According to PPMG CEO Noemi Pollack, "The GoodJanes products key into today's avid consumers and lovers of all things natural. We are excited to kick off our work with the GoodJanes product line, promoting its healthy and vibrant life-style messages."

The Pollack PR Marketing Group (PPMG), headquartered in Los Angeles with offices New York, is a 33-year-old, mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups to Fortune 500 companies. PPMG focuses on consumer products and services, technologies and professional services. PPMG is a partner in The Worldcom Public Relations Group, a consortium of more than 100 partners around the world. For more information, visit, or follow us on Twitter, Instagram and Facebook @PollackPRMktg.


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SOURCE The Pollack PR Marketing Group

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