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Direct Digital Announces Company Rebrand to Adaptive Health


Direct Digital Announces Company Rebrand to Adaptive Health

PR Newswire

CHARLOTTE, N.C., July 25, 2018 /PRNewswire/ -- Direct Digital, a leader in science-based nutritional health supplements, announced today the company has rebranded to Adaptive Health.

The company, which is best known for its industry-leading nutritional supplement brands Nugenix®, Instaflex®, Peptiva®, and Lumiday®, believes the corporate name "Adaptive Health" better represents the company's mission to help people adapt to their changing health situation, whether it be low vitality, joint and digestive discomfort, stress, or just aging.

The rebrand comes after the company's acquisition of Healthy Directions, a provider of premier doctor-formulated nutritional supplements and expert natural health guidance, in December 2017. The acquisition of Healthy Directions complements the company's longstanding commitment to science and innovation and will help it continue to bring category-leading nutritional supplements to the market. In addition, the Healthy Directions marketing platform further strengthens the company's omni-channel strategy by adding robust, authoritative content, as well as market-leading direct mail capabilities.

The merging of the two businesses provided the perfect opportunity for the company to rebrand as Adaptive Health, forming a new identity that reflects the full breadth of reach across the nutritional health and beauty industry.

"Over the years, our company has experienced tremendous growth and has become a key leader within the health and wellness industry," says Brandon Adcock, co-founder and CEO of Adaptive Health. "It's time we updated our corporate identity to be more representative of our mission to help people adapt to their changing health needs through high-quality nutritional supplements. We feel the new name properly conveys our commitment to science and innovation and the quality behind our products."

Adaptive Health products are available in major retailers, as well as online through the company's innovative direct-to-consumer platforms. For more information about the company and its full portfolio of wellness products, please visit

About Adaptive Health

Adaptive Health, formerly known as Direct Digital, is a leader in science-based product development with a full portfolio of scientifically formulated nutritional health brands, including Instaflex®, Nugenix®, Peptiva®, Lumiday®, Dr. Sinatra®, Dr. Williams™, Dr. Whitaker®, Sleep Answer® and OxyRub®.

The company rebranded as Adaptive Health after its acquisition of Healthy Directions in December 2017. With Healthy Directions' vast product line and extensive board of medical advisors and doctors, it contributes to the company's longstanding commitment to science and innovation. 

Adaptive Health has over 150 employees across three offices in Charlotte, NC, Boston, MA, and Bethesda, MD. Its products are sold in many major retailers across North America and internationally, as well as via its innovative direct-to-consumer ecommerce platform. For more information, please visit


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