Market Overview

Magic Chef Partners with NewAir Appliances to Launch New Line of Air Fryers


Magic Chef Partners with NewAir Appliances to Launch New Line of Air Fryers

Air Fryers Provide Home Cooks Healthy Alternatives to Fast Food

PR Newswire

WOOD DALE, Ill., July 24, 2018 /PRNewswire-PRWeb/ -- Magic Chef is pleased to announce its partnership with NewAir Appliances to launch a line of air fryers for residential kitchens. The initial launch includes an air fryer with a digital control panel (SKU: MCAF56DB) and one with manual settings (SKU: MCAF56MB).

"Air fryers represent a growing category of small kitchen appliances for individuals and families," said Ted Kochowicz, Senior Licensing Manager at MCA Corporation, parent company of the Magic Chef brand. "This initial project represents a multi-year partnership with NewAir. They have been working with air fryers for years, so they bring a lot of knowledge and experience to the table."

One reason behind the growing popularity of air fryers is that they allow the average person to cook food quickly with little to no additional oil. As their name suggests, air fryers use a rapid flow of hot air to cook all types of food, creating a crisp outer layer similar to deep frying. According to Transparency Market Research, health-conscious consumers are expected to drive the market for air fryers, particularly in North America.

"People want to eat better, and air fryers are a great way to make that happen for home cooks," said Luke Peters, CEO and Founder of NewAir. "We're excited about the opportunity to work with a proven brand like Magic Chef to help grow their product roadmap in the air fryer category."

The Magic Chef - NewAir air fryers are available from major retailers, and at and NewAir also worked with noted cooks to create inspiring recipes and how-to articles to educate consumers about the health and flavor benefits of air fryers.

"Air fryers have a lot to offer, so we can't wait to make a real push to get consumers to learn all about their benefits," said Peters. "Magic Chef's trust in our products will make it possible for more people than ever before to give air frying a try."

About MCA Corporation
For more than two decades, MCA Corporation has been a leader in the housewares industry for its valued retail partners. MCA offers strong brands that provide trust, value and performance without compromise. A global team of talented employees develop products, build brands, manage nationwide logistics and warehouses and provide top-notch customer service to ensure absolute satisfaction.

MCA Corporation manufactures and markets world class brands, including the 85-year-old brand, Magic Chef®. All brands are marketed and distributed nationwide. In addition, MCA Corporation offers private label sourcing and packaging programs in a variety of product categories, giving retailers the best of both worlds. For more information, visit

About NewAir Appliances
California-based NewAir Appliances is a family-owned manufacturer and distributor of compact home appliances, including everything from beverage coolers to portable laundry solutions. Their wide range of products are carried by the largest retailers in North America, and NewAir is dedicated to exceptional customer service at their responsive in-house call center. NewAir's focus on value and quality over the past 15 years has made them one of the most trusted names in home appliances. See all of their products at

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Media Contact:
Andrew Stephenson, Director of Product Marketing
Email: press(at)newair(dot)com
Tel: (657) 257-4326


SOURCE NewAir Appliances

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