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Catalina Names Marta Cyhan Chief Marketing Officer As Company Launches "buyR³Science™" Branding


Catalina Names Marta Cyhan Chief Marketing Officer As Company Launches "buyR³Science™" Branding

PR Newswire

ST. PETERSBURG, Fla., July 24, 2018 /PRNewswire/ -- Catalina, the market leader in shopper intelligence and personalized digital media that successfully converts shoppers into buyers, has promoted Marta Cyhan to Chief Marketing Officer.

Marta Cyhan, Chief Marketing Officer at Catalina

Catalina, with an unrivaled database of consumer purchase behavior that dates back 35+ years – has been strategically investing in marketing its own brand with the addition of key senior talent, while introducing several innovative product and solution offerings.

Cyhan is currently leading the implementation of a new branded approach for the company called "buyR³Science™". This unique value proposition combines Catalina's unrivaled and proprietary real-time shopper data with its analytical prowess to enhance the awareness and performance of brands. The result: a suite of solutions which drives action through compelling buyer intelligence that engages shoppers during their entire brand journey.

An accomplished marketing and sales promotion veteran, Cyhan joined Catalina in May 2017 as Head of Marketing, a new position.  Reporting directly to Catalina's Executive Committee, Cyhan is charged with repositioning the digital media company for the future. 

In doing so, Cyhan has been tapping into 20+ years of experience working for market dominators like Kellogg as VP, Marketing; Avon as a Senior Marketing Advisor to the company's President of North America; and most recently as CMO & EVP/Strategy & Entertainment Partnerships at MAC Presents, the award-winning, brand experience and activation agency.

"Catalina has deep expertise working with some of the world's leading retailers, consumer packaged goods companies and marketing agencies. So does Marta. That's why her perspective is invaluable as we continue to innovate across the company, and double down on our commitment to provide our clients with an unparalleled level of hypertargeting in an increasingly cluttered ad world," said David Glogoff, chief legal officer at Catalina.

In reflecting on her decision to join Catalina, Cyhan cited the company's rich, consumer-centric legacy and its unmatched capacity to analyze a vast range of shopper insights to create the right behavior-based messaging in real time--via mobile, online and in-store—which spurs sales.

"Catalina literally invented one-to-one marketing in 1983 – well before digital, mobile or social marketing existed. Literally no other company out there has amassed as much consumer data. This has led to a deep understanding and appreciation for the importance of individualized and relevant communications," said Cyhan.  "Building upon that legacy, Catalina is well-positioned to serve as a strategic marketing partner that can convert shoppers into buyers, and in the process provide value that drives measurable shopper engagement for both brands and retailers. The fact that we are in the process of launching even more sophisticated offerings under the 'buyR³Science™' umbrella makes the job especially appealing. We have a compelling story to tell."

About Catalina

Catalina's personalized digital media drives lift and loyalty for the world's leading CPG retailers and brands. Catalina personalizes the consumer's path to purchase through mobile, online and in-store networks powered by the greatest shopper database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

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SOURCE Catalina

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