Market Overview

For many startups, the struggle of getting customers may be over with UpRoar Partners


For many startups, the struggle of getting customers may be over with UpRoar Partners

PR Newswire

CHARLOTTE, N.C., July 24, 2018 /PRNewswire-iReach/ -- The failure rate among startups--even ones that are so impressive they get funding from scrutinous Venture Capitalists--is estimated at an appalling 75%. These are companies that have proven that they can build a good product that solves an important problem. So why are they failing?

The problem is almost always that they didn't get enough sales. "Poor sales rather than bad product is the most common cause of failure," writes Peter Thiel in Zero to One. Thiel Co-Founded PayPal and sits on the board of several top VC firms.

Unfortunately for many brilliant founders and teams, sales and marketing present completely different challenges and require completely different skills than building software, creating service offerings, or other product-related tasks.

This results in a gap in execution that causes beautiful products and business ideas to die.

Even the personalities of the people who are good at developing products is often the opposite of those that are good at selling and marketing those products.

A new company has created a turn key, on demand "sales as a service" business model with a vision to radically alter the typical story of a funded b2b startup. UpRoar Partners is led by CEO Josh Mastel, a long-time leader of sales teams in the tech world and thought leader on sales leadership and growth.

Josh said, "There's a big disconnect in the startup world. VCs have to fund teams that are highly technical or else the product will never get off the ground, but finding people and creating systems to market and sell that product has traditionally been a huge challenge and point of failure."

UpRoar Partners focuses solely on the go-to-market strategy and execution for B2B tech companies. Their process involves solidifying marketing and sales strategy--including messaging and positioning--then quickly building out processes and hiring people to execute based on best practices.

Our mission is "You nail the product, we'll own the go-to-market strategy and execution. You build it--we'll sell it," says Josh.

Josh believes that poor hiring, training, and management of sales people is what leads to the collapse of most businesses, and it takes a special skill set to know what to look for in a sales hire and to inspire them to high-energy, long-term success.

Josh spent over a decade hiring and training hundreds of salespeople and building high-performing sales teams for tech businesses. It's something he writes and talks about regularly on and his podcast, Top Down: Sales Growth Stories.

The sales teams he built in his career have generated over $500,000,000 in revenue, and his new business aims to take the lessons learned from his career and the knowledge of other great sales leaders and scale a "sales-as-a-service" business offering, allowing his customers to dominate their competition with rapid sales and growth.

UpRoar Partners drives growth for business owners and startups by owning the sales process and go-to-market execution.

You can find out more about UpRoar Partners at or send an email to to get help taking a new business to market.  

Media Contact: Josh Mastel, UpRoar Partners, 619-341-3701,

News distributed by PR Newswire iReach:


SOURCE UpRoar Partners

View Comments and Join the Discussion!