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Averetek Enhances Social Media-Based Lead Generation Through New Integration with rFactr


Averetek Enhances Social Media-Based Lead Generation Through New Integration with rFactr

Premier social media capabilities to be embedded into Averetek platform, allowing channel marketers to expand into new ecosystems

PR Newswire

BOSTON, July 24, 2018 /PRNewswire-PRWeb/ -- Averetek, providers of channel marketing software with the largest active userbase in the world, has integrated with social media sales technology provider, rFactr, to bring the company's leading product, SocialPort, to Averetek customers. Through this integration, brands subscribing to Averetek will be able to provide their channel partners with highly targeted content that is catered specifically to helping them engage with current customers and reach new leads through social media. For the first time, the channel will now have access to enterprise-level tools that not only enhance their social media presence but provide the data and analytics necessary to continuously improve the sales funnel.

Most marketing teams lack the time and resources needed to manage and approve channel partners' social media content. As a result, many channel partners end up miscommunicating a product or service over social media or overlook the best practices necessary for success. SocialPort offers users an effective, seamless way to activate critical social media sales and marketing programs. With the embedded capabilities of SocialPort, Averetek customers will have access to preapproved social media content, a robust scheduling system and real-time analytics.

"Until now, channel marketers have failed to leverage the full potential of their partners' social media channels. By adding SocialPort's capabilities to the Averetek platform, our customers can now easily use their partners' social media profiles – such as LinkedIn, Twitter, Facebook and blogs – to create more opportunities and accelerate the sales process in a controlled manner," said Peter Thomas, CEO of Averetek.

SocialPort enables brands to closely track their partner's social media activity and offers a monitoring service that allows channel partners to discover specific hashtags, keywords and mentions – expanding their reach to new ecosystems. The platform also allows users to "drag and drop" content from brands directly into their own social media channels. By integrating the capabilities offered by SocialPort into Averetek's robust platform, channel and marketing teams will be able to tie social media engagement to leads, opportunities and deals.

"This integration with Averetek will deliver rFactr's state-of-the-art social media engagement capabilities and data to an entirely new audience," said rFactr CEO, Richard Brasser. "For the first time, channel marketers will have access to advanced offerings that allow them to quickly share content on social media platforms – enabling them to grow relationships and establish themselves as thought leaders in their industries."

Averetek addresses the challenges facing channel marketing by providing customers with the resources necessary to effectively collaborate with channel partners. With innovations such as AveretekAI and their new integration with rFactr, Averetek is the go-to resource for the most up-to-date content and tools for successful channel programs. For more information, please visit

About Averetek
Averetek is the most active provider of channel marketing automation software in the world with over 400,000 users from 80,000 channel partner organizations in 160 countries. Averetek is the partner-led demand generation engine for leading brands like SAP, Pure Storage, Splunk, SonicWALL, and Avalara. Averetek's clients use the platform to enable their channel partners to plan and execute a variety of marketing campaign tactics through simple workflows that generate pipeline and revenue. For more information, please visit

About rFactr
rFactr enables its clients to provide sales representatives with the technology needed to leverage the power of social sales. Through the implementation of SocialPort, its flagship product, and best-in-class consulting services, rFactr makes social selling easier and more effective for sales teams across a number of industries. rFactr serves a global market with solutions for enterprise companies looking to leverage an unfair advantage in this new sales process. To learn more, visit


SOURCE Averetek

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