Market Overview

safeTstep Slip-Resistant Footwear Hits New Strides!


safeTstep Slip-Resistant Footwear Hits New Strides!

Recent award nominations attributed to strong customer partnerships.

PR Newswire

TOPEKA, Kan., July 24, 2018 /PRNewswire/ -- safeTstep, the business-to-business division of Payless ShoeSource, was recently nominated as a finalist in #FlipMyFunnel's ABMies, or Account Based Marketing awards. According to, "The ABMies are a set of awards to honor the best and brightest teams and practitioners in account-based marketing and sales."

safeTstep was nominated as a finalist in two categories: the safeTstep marketing team for Best Demand Generation Campaign, and the head of the safeTstep division at Payless, Matt Lemke, for Best Sales Leader.

"safeTstep has been successful because we come to work every day thinking about how to make our  customers successful," said Matt Lemke, Director, safeTstep. "Although we make money by selling slip-resistant shoes, we build lasting partnerships by helping companies reduce workplace slips and keeping employees safe."

Winners of the ABMies will be announced at this year's VIP reception of the #FlipMyFunnel Conference in Boston on August 7th.

Find out more about #FlipMyFunnel at

About safeTstep

Reduce workplace slips with safeTstep™ by Payless ShoeSource, the leading business-to-business provider of slip-resistant footwear preferred by employers in the food service, industrial, healthcare and hospitality industries. Available at any Payless ShoeSource retail store or online at, the safeTstep brand has been providing slip-resistant footwear for more than 15 years. For more information, please visit

Media Contact:
Jason Hannah

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SOURCE safeTstep by Payless ShoeSource

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