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Is the Customer Always Right? CEO Brandon Frere Weighs In


Is the Customer Always Right? CEO Brandon Frere Weighs In

PR Newswire

PETALUMA, Calif., July 24, 2018 /PRNewswire/ -- Not every individual will get along. With co-workers, in a way, that is more easily managed. Either they figure out how to get along enough to work or there will be consequences of some kind, though not necessarily punishments. If in the case of a client not getting along with an employee, things might be trickier. An employee is expected to maintain a certain amount of professionalism at all times. Not all clients will behave in a similar manner or mindset, though. For reasons of their own, customers may not always be in the best of moods and can cause quite the disturbance if they choose to. If a customer does cause a scene of some sort, damage control is important, but an employee is only human and may not react well depending on what is happening, and Brandon Frere, CEO and president of Frere Enterprises, says that is okay, because all events can be worked around in one way or another.

"Working with a customer base is a difficult task with how much someone or a team has to do to keep them happy. And sometimes there's just no pleasing a customer who is hell-bent on causing trouble," said Frere.

Understanding that employees are people, too, is easy to say and hear, but fully understanding and working with that in mind may be a bit harder of a step. What is meant by that statement is that individuals don't always respond to events in an anticipated way. If an employee is being yelled at, cussed out, or similar, and they have a bit of an adverse reaction like being less than 100 percent polite, don't let in on them once the situation has been dealt with. They've just had enough trouble with trying to keep their cool and as long as they handled the situation to the best of their ability, that's often good enough. Situations like an irate customer are less than ideal, but they can be handled. "Good judgment on the situation, in both what happened and for how to handle future situations, can be beneficial, but in the moment, there is often enough going on already," said Frere.

About Frere Enterprises

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His company website,, is used as a means to communicate many of the lessons, fundamentals and information he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider's look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

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