Market Overview

Innovative Hybrid Smartwatch "Muse" Continues on Indiegogo After Successful $100k Kickstarter Campaign


Innovative Hybrid Smartwatch "Muse" Continues on Indiegogo After Successful $100k Kickstarter Campaign

Muse smartwatches, elegant timepieces offering 21 smart features and an alternative to techy looking fitness trackers, attract more than four-times initial crowdfunding goal on Kickstarter

PR Newswire

BANGALORE, India, July 24, 2018 /PRNewswire-PRWeb/ -- After raising more than $100,000 in presales during a successful campaign on Kickstarter, crowdfunding for the Muse hybrid smartwatch is now under way on Indiegogo InDemand.

"We created the Muse Smartwatch to offer features like one-year battery life, fitness tracking, UV radiation tracking, banking and many other security features to simplify the lives of busy people and crowdfunders on Kickstarter responded as we hoped they would," said Muse Founder and CEO Sai Prasanth. "We thank them for their support and expect to reach many other supporters as crowdfunding continues on Indiegogo."

About 700 backers on Kickstarter, led by crowdfunders in the United States, the United Kingdom and India, pushed presales of the new smartwatch more than four-times higher than the initial campaign goal on Kickstarter.

Using artificial intelligence (AI) technology to track and organize daily activities like exercise monitoring, nutrition advice, meal planning, sleep information and sun exposure alerts, the Muse Smartwatch also offers users music and camera control, financial services capabilities as well as personal calendar/alarm and forgotten phone notifications.

The Muse also gives users the opportunity to enjoy immersive entertainment experiences via connections to the Muse PlanetWatch platform for gaming fun.

"Tech gadgets have a reputation of needing to be maintained, with annoying battery charging requirements, and lacking in fashion," Prasanth said. "Muse is the solution that offers the stylish alternative people are looking for in a smartwatch."

Muse's AI-powered mobile app acts as a personal assistant. The hybrid smartwatch also has data-driven recommendations and services for users that also include providing restaurant recommendations, goal tracking and mapping support.

Features include:

● Automatic Activity Recognition and Tracking
● Sleep Tracking/Sleep Alarm
● Automatic Time Zone Update
● Sun UV Intensity Alerts
● NFC Payments
● Call/SOS Alerts
● Find Your Phone/Forgot Phone Notification
● Control Music and Camera
● Water Resistant 5 ATM
● Quick Release Straps
● One-year Battery Life
● Two-year International Warranty
● Smart Assistant/Coach - Customized Training Plans
● Activity Planning and Recommendations

Each Muse smartwatch has 21 smart features – offering 16 limited-edition designs.

For more information, or to purchase the Muse at an early-bird discount during crowdfunding, visit the Muse Campaign Page on Indiegogo InDemand.

About Muse

Muse designs, manufactures and invents "connected" devices with integrated mobile services and immersive experiences. The company aims to revolutionize the entire quartz watch industry by building hybrid smartwatches with multiple designs catering to different target markets. Muse wearable products are AI-powered with data-driven recommendations and services. For more information, visit



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