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Eurovet Americas celebrates 100 Years of the Panty, Body Positivity & Lingerie Designers


Eurovet Americas celebrates 100 Years of the Panty, Body Positivity & Lingerie Designers

PR Newswire

NEW YORK, July 23, 2018 /PRNewswire/ -- The main event of the year to discover new intimate apparel, swimwear, loungewear, and daywear is quickly approaching. Join Eurovet Americas at an event renewed with fresh spirit and sensibility. Mark your calendars for CURVENEWYORK July 29-31 and CURVELASVEGAS August 13-15.

Eurovet Americas

100 Years of the Panty /

This year celebrates the 100th anniversary of the panty and is marked by an industry-wide resurgence of the staple piece. Brands have brought this item back with new life and re-established it as a wardrobe essential for all women. With the invention of Lycra® in 1959, the lingerie industry boomed and the panty has been a staple of intimate apparel ever since. CURVE honors the 100th anniversary of the Panty with a mannequin exhibition featuring leading lingerie players who excel in this product such as Chantelle, Hanky Panky, and Wacoal.

The Age of E-commerce /

In the increasingly digital world, retailers can build an online e-commerce presence that can appeal to the consumer shopping mostly online. For retailers who remain offline, they can effectively communicate through social media channels.

The show will open on Sunday, July 29 with a special presentation by Krystle Kotara, of Anya Lust (@anya_lust), on the Age of E-Commerce. She will guide the audience through the launch of her successful intimate apparel e-commerce site and an overview of how the e-commerce landscape specifically applies to the lingerie industry.

The New Retail /

In the Event Lounge, attendees will be able to partake in a diverse schedule of panels featuring intimate apparel professionals, social media influencers and more. The New Retail panel will focus on the applied practices of retailers engaging their customers in an experiential fashion. Ellen Lewis, of Lingerie Briefs (@lingeriebriefs), will talk with intimate apparel retailers who are excelling in the practice of in-store events and exemplary customer engagement.

Body Positive Focus /

With nearly a third of women identifying themselves as "curvy", lingerie brands have begun adapting their campaigns and products to suit a wider range of women. CURVE will offer an inside look into the role of body-positive influencers and how brands are interacting with them to further their product reach to all women. The Body Positivity Panel will be moderated by Jenny Rieu (@jennyrieu), a major intimate apparel influencer, and creator of Oh La La PR. 

Design Perspective /

With today's consumers constantly seeking a product that excels in fit and quality in addition to unique design, brands must have a strong focus on the creation of an overall exceptional product. CURVE consistently presents the highest quality of intimate apparel brands that excel in design.

Eurovet Americas has chosen Wacoal as Designer of the Year 2018. An iconic, leading name in the lingerie market, this Japanese brand has been crafting pieces that make women feel beautiful for over half a century.

Exhibiting brands in attendance this summer include key intimate apparel players such as Anita, Chantelle, Cosabella, Hanky Panky, Lou, Montelle, Panache, and Triumph. Groundbreaking trend brands such as Lonely, Fortnight, Underprotection, Only Hearts, and Rya Collection will be in attendance showing youthful lines that attract a fashion-forward consumer. CURVE's exhibiting Body Positive brands such as Curvy Couture, Curvy Kate, Elomi, and Playful Promises offer a strong selection of women of every size. A strong selection of cozy loungewear brands includes Bedhead Pajamas, Karen Neuburger, Pluto, Natori, Skin, Splendid and UGG.   

Stay Ahead of the Curve with Twitter @curvexpo, and Instagram @curvexpo!

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