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Another Key to the Door of Success: Transparency for a Business, Inside and Out


Another Key to the Door of Success: Transparency for a Business, Inside and Out

PR Newswire

PETALUMA, Calif., July 23, 2018 /PRNewswire/ -- They say honesty is the best policy and in a business, that may be especially true. Honesty between employees, business associates and customers lends itself to a more trusted business and ideally a more smoothly running company. Brandon Frere, successful entrepreneur and CEO of Frere Enterprises, advocates for transparency in a business, citing it as one of the reasons his businesses are so successful.

"Giving everyone who interacts with your business complete transparency could be seen as giving those people respect," said Frere. "Being completely open and honest about what is going on in a business' operations may make it easier to give an inquiring individual the reassurance they may want or need."

Whether the honesty is in relation to production time, communication of expectations, price breakdowns so those involved know what exactly is being paid for or many other facets of a business, that honesty may be the key to exceeding the expectations placed on a business and bringing previous clients back and generating new ones. If completely honest about something, like how long a process will take, yes, some potential customers may decide that it is too long and move on to a different business. However, had there been a different idea of how long it would take for something to be completed and it took far longer, the client would have been much more upset and in a way that had potential to cause more trouble for a business. Also, if for whatever reason client expectations of a business or product are unrealistic, said potential client would likely have not been a good fit for a business anyway.

CEOs often want what is best for their business and, while overall methods will vary, certain themes stand out when aiming for the best. Being honest up front may save a business and its workers many future headaches. "It's a given that not everyone is going to like what they hear when being given total honesty, but better a painful truth than a comforting lie, right?" said Frere.

About Frere Enterprises

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His company website,, is used as a means to communicate many of the lessons, fundamentals and information he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider's look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

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