Market Overview

Sanitary Napkin for Feminine Care Market is Projected to Reach US$ 40 Bn by 2025 -


Sanitary Napkin for Feminine Care Market is Projected to Reach US$ 40 Bn by 2025 -

PR Newswire

LOS ANGELES, TOKYO and PUNE, India, July 23, 2018 /PRNewswire/ --

The Sanitary Napkin for Feminine Care industry was 20,968 million USD in 2017 and is projected to reach 39,613 million USD by 2025, at a CAGR (Compounded Annual Growth Rate) of 8.28% between 2017 and 2025. The market is driven by various end-user industries, such as Supermarket, Convenience Store, Online Sales and others.

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The industry is concentration, the key brand include Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Johnson & Johnson, Essity, Kingdom Healthcare, Kao Corporation, Jieling, Edgewell Personal Care Company, Elleair, KleanNara, Ontex International, Corman SpA, Bjbest are the leaders.

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The leading companies own the advantages on better performance, more abundant product's types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market. Looking to the future years, the slow downward price trend in recent years will maintain. As competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.

The industry is expected to remain innovation-led, with frequent acquisitions and strategic alliances adopted as the key strategies by the players to increase their industry presence. Market stays in mature period with a clear concentration. Meanwhile, optimize product mix and further develop value-added capabilities to maximize margins.

In the last several years, global market of Sanitary Napkin for Feminine Care developed rapidly, with an average growth rate of 7.61% during 2013 to 2017. In 2017, global revenue of Sanitary Napkin for Feminine Care is nearly 20.97 Billion USD; the actual sales are about 256303 M Unit.

The classification of sanitary napkin for feminine care includes daily use and night use, and the proportion of sanitary napkin for feminine care for daily use in 2017 is about 69%.

Sanitary Napkin for Feminine Care is widely purchased in supermarket, convenience store, online sales and others. The most proportion of Sanitary Napkin for Feminine Care is purchased in supermarket, and the proportion in 2017 is about 58.7%.

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On the basis of product, this report displays the production, revenue, price, and market share and growth rate of each type, primarily split into

  • Daily Use
  • Night Use 

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, sales volume, market share and growth rate for each application, including

  • Supermarket
  • Convenience Store
  • Online Sales 
  • Others

The Global Sanitary Napkin for Feminine Care Market Research Report 2018 report released by QYResearch provides a basic overview of the Sanitary Napkin for Feminine Care industry, including definition, classification, application and industrial chain structure. Discuss development policies and plans as well as manufacturing processes and cost structures.

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The report then focuses on major industry players in Global, including company profiles, product images and specifications, sales, market share, and contact information. More importantly, the Sanitary Napkin for Feminine Care industry development trends and marketing channels were analysed. Providing the main statistical data on the current status of the industry is a valuable guide and direction for companies and individuals interested in the market.

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