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William Hill US Appoints Industry Leader Sharon Otterman as Chief Marketing Officer

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William Hill US Appoints Industry Leader Sharon Otterman as Chief Marketing Officer

As sports betting continues to legalize across the United States, Otterman to lead traditional and digital marketing initiatives for the premier sports book

PR Newswire

HOBOKEN, N.J., July 23, 2018 /PRNewswire/ -- William Hill US, the leading sports book operator, today announced the appointment of Sharon Otterman, an industry leader in marketing with deep experience working for prominent, best-in-class companies, as its new Chief Marketing Officer.

"We are thrilled to welcome Sharon to our rapidly-expanding team at William Hill, particularly during such an exciting time in our growth process," said Joe Asher, Chief Executive Officer, William Hill US. "Sharon is a proven leader and we are thrilled that we could pull her away from one of the most high-profile jobs in sports marketing to join William Hill."

Otterman joins William Hill US from the Madison Square Garden Company, where she served as Executive Vice President and Chief Marketing Officer, overseeing marketing for its diverse collection of iconic venues, legendary sports franchises, and the Christmas Spectacular, starring the Radio City Rockettes.

From 2009 to 2015, Otterman was Senior Vice President and Chief Marketing Officer at NBC Universal, where she developed and executed brand and marketing strategies for all MSNBC and NBC News shows, including the Today Show, Meet the Press, and Nightly News.

Prior to 2009, Otterman served as Vice President of Marketing at ESPN and other key appointments at advertising agencies driving digital transformation.

"The popularity of sports betting has never been higher," said Otterman. "I am thrilled to join William Hill, the international leader in this industry, to help serve an expanding, engaged customer base."

A leading sports book operator on the international stage, and based in the U.K., William Hill has been in business for more than 80 years, and facilitates more than one million bets a day. Its stateside arm - William Hill US - currently operates 107 sports books in Nevada, and provides consumers with the state's leading mobile sports betting app.

Following the landmark Supreme Court ruling that legalized sports betting in May 2018, William Hill opened two active sports books in the state of New Jersey -- at Monmouth Park Racetrack in Long Branch and Ocean Resort Casino in Atlantic City. Both locations offer the state's most diverse sports betting menu, which includes football, basketball, baseball, hockey, soccer, tennis and more.

Otterman received a Bachelor's degree in Corporate Communication from Ithaca College, and holds an Executive Master of Business Administration from New York University.

About William Hill
William Hill PLC is one of the world's leading betting and gaming companies, employing over 15,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US currently operates 107 race and sports books in Nevada and the state's leading mobile sports betting app.  Following the ruling in May 2018 by the Supreme Court that the federal ban on state sponsored sports betting was unconstitutional, the company is planning to operate where permitted by law throughout America. William Hill US is already operating in New Jersey at Monmouth Park Racetrack and Ocean Resort Casino and is the exclusive risk manager for the sports lottery in Delaware.  William Hill also has licensed operations in The Bahamas, Italy and Spain and serves online customers throughout the world from its Online headquarters in Gibraltar.

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SOURCE William Hill US

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