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Digital Marketing Agency, fishbat, Shares What You Need to Know About Managing Your YouTube Channel


Digital Marketing Agency, fishbat, Shares What You Need to Know About Managing Your YouTube Channel

PR Newswire

NEW YORK, July 21, 2018 /PRNewswire-iReach/ -- As part of their multi-faceted approach to optimizing a company's marketing strategy and promoting financial growth, digital marketing agency fishbat chimes in with important details on managing a YouTube channel.

YouTube is by far the largest site for hosting video content and has grown into a massive social network in its own right. Just like other social media sites including Facebook, Instagram, and Twitter, it's possible to promote a company on the platform through traditional advertising tactics. However, building a company YouTube channel is also a valuable way to stay connected with current customers while getting products and services in front of more potential buyers.

Below are some key tips on how to manage a YouTube channel for the best possible company growth.

Prioritize Quality Content. Making a YouTube channel can do wonders for a company's exposure, but it isn't worth the effort if said business doesn't invest in putting together quality content. While the primary motivator for the videos may be to drive traffic to a specific product or service, the videos uploaded need to be enjoyable and useful in their own right. Google's algorithms are incredibly advanced, and YouTube videos are displayed to users based on relevance and quality - just as with the company's popular search engine.

Experiment with different content types such as entertainment and educational videos to find the right balance for the company's audience.

Practice Brand Storytelling. Rather than advertising a product directly, uploading videos that fit in with the identity of the company's brand can be a viable way to increase traffic to their products. By creating videos that promote a lifestyle and strong image around the company, it will be easier for customers to relate to the product or service and imagine integrating it into their lives.

The best company YouTube channels aren't filled with traditional advertisements, rather they serve to promote their products through entertaining and useful content with holistic placement of relevant information.

Optimize Videos for Search. Just as search engine optimization is necessary for websites to rank favorably on Google searches, constructing titles and descriptions with keywords and optimization in mind will go a long way toward getting a company's videos exposed to a wider audience. Extensive keyword research or employing the services of a marketing firm can go a long way toward making company content stand out among the billions of videos currently competing for views.


fishbat, New York digital marketing agency, takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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