Market Overview

Survey reveals challenges of back-to-school season, Staples Canada provides solutions and is ready to help when you're ready to shop


Survey reveals challenges of back-to-school season, Staples Canada provides solutions and is ready to help when you're ready to shop

Canada NewsWire

  • Survey finds that majority of Canadians, students included, equally look forward to back-to-school
  • Over half of parents with school-aged children enjoy the 'me time' that back-to-school brings
  • Thirty-eight per cent of parents start shopping for school supplies as soon as retailers start advertising

RICHMOND HILL, ON, July 20, 2018 /CNW/ - Sixty per cent of Canadian parents, teachers and students enjoy the back-to-school season; more than 80 per cent of parents with school-aged children welcome the social aspect of school, with more than half saying they enjoy the increase in 'me time.' These are some of the findings from a national survey commissioned by Staples Canada to help the retailer keep its fingers on the pulse of Canadians as it kicks off its busiest time of year.

The survey also revealed some of the challenges parents, teachers and students face during back-to-school, but the retailer is prepared to help ease some of the stress associated with the season. 

"We want everyone to be a fan of back-to-school, and shopping at Staples will help alleviate some of those concerns with solutions," says David Boone, Chief Executive Officer at Staples Canada. "We have done our homework and we are ready to make back-to-school shopping a positive experience for everyone."

Over the years, Staples has expanded its services to reflect the evolving needs of Canadians. To help consumers navigate through the season easily, for example, the company presents its products within essential categories that include: school supplies, technology, lunch, student living, teaching aids and classroom essentials. Staples also offers comprehensive print and marketing services that specialize in calendars, labels, teacher planners, and a wide assortment of other functional items that can be fully customized to meet the tastes and preferences of each student, parent or teacher.

While some may feel summer has just begun and it's still too early, the survey reveals that 36 per cent of Canadian parents, teachers and students start their back-to-school shopping as soon as retailers kick off their advertising campaigns. Findings also revealed other beloved elements of back-to-school, namely the return to a routine, which is appreciated by 69 per cent of students, 66 per cent of parents and 71 per cent of teachers.

Close to 50 per cent of parents who have school-aged children going back-to-school are at least a little nervous about the start of classes. Areas of stress include cost (79 per cent among Canadian parents, teachers and students), preparing lunches (56 per cent among Canadian parents, teachers and students) and doing homework (48 per cent among Canadian parents, students and teachers).

"We know the cost of going back-to-school is a stress point for some, so we have reduced our prices on a wide-assortment of essentials early in the shopping season, which includes lower prices on many of our supplies," continued Boone.

The company also offers school supply lists by grade, a 100% price match guarantee, free shipping and the option to buy online and pick up in store. To learn more or start planning your seasonal purchases, visit

Parents, students and teachers can join the conversation around the latest trends, deals and tips by following @StaplesCanada on Facebook, Twitter and Instagram and by using the hashtag #ThinkStaples.

About the survey: Conducted July 6 to 9, 2018, the online survey of 1,511 Canadians was completed using Leger's online panel. The margin of error for this study was +/-2.5%, 19 times out of 20.

About Staples Canada/Bureau en Gros
Staples Canada/Bureau en Gros was founded in 1991. The company operates over 300 locations across all Canadian provinces. Through its world-class retail, eCommerce, mobile and delivery capabilities, Staples helps customers shop every day, however and whenever they want. Staples is dedicated to offering customers the latest products and expertise on everything from technology to school supplies, facility, breakroom, as well as business services and print production through Staples Print & Marketing. The company invests in a number of corporate giving programs that support environmental, educational and entrepreneurial initiatives in Canadian communities. Visit for more information, or visit get social with @StaplesCanada on Facebook, Twitter and Instagram.

SOURCE Staples Canada Inc.

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