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Lime Crime Founder Doe Deere Reassures Fans, Speaks Out on Decision to Sell Company, Her New Role, and Exciting Future Plans


Lime Crime Founder Doe Deere Reassures Fans, Speaks Out on Decision to Sell Company, Her New Role, and Exciting Future Plans

PR Newswire

LOS ANGELES, July 19, 2018 /PRNewswire/ -- Today, Lime Crime founder and cosmetic industry visionary, Doe Deere, took to Instagram to explain to fans what her role at Lime Crime will look like under the new ownership of Tengram Capital Partners and what her plans are for the future.

Lime Crime Founder Doe Deere Reassures Fans, Speaks Out on Decision to Sell Company, Her New Role, and Exciting Future Plans

The post reads:

Rest assured, that both Mark and I will maintain an active role at Lime Crime as members of its board of directors! As founders, we are the guardians of this brand and it's our job to ensure that the original animal-friendly values and culture of female empowerment and radical inclusion remain intact. We'll provide key insight and guidance to the team to ensure we remain mindfully committed to our brand's mission, and you–our loyal fans. I will also still happily contribute to product development and even pitch in on Social Media sometimes. We may no longer be in charge of the day-to-day, but our hearts and minds are still passionately invested in Lime Crime.

Tengram is strengthening Lime Crime's commitment to providing cruelty-free, Vegan-friendly products and will not compromise quality, value, nor our whimsical trademark. Mark and I were very careful in vetting potential partners. We chose Tengram because they understand that these commitments are essential to Lime Crime's identity, and therefore to its long-term success. We also personally interviewed and approved Stacy Panagakis, our new CEO – whom we adore! Mark and I are so proud of what we've built… a truly unique brand, a liberating company culture, an amazing team, and a global fanbase – which includes you! I am looking forward to working closely with the brilliant professionals at Tengram, and providing you with more of what you love!

Finally, as a perpetual thinker & tinkerer, I'm already working on a new project — POPPY ANGELOFF is a collection of fine jewelry for those who want something different. There's a big emphasis on color and symbolism in my designs, as I believe that jewelry reveals something about us, often acting as a 'secret handshake' to like- minded individuals. Our Invisible Online Boutique will only be accessible to those with a KEY in the beginning.

Follow @poppyangeloff on Instagram for further clues on how you can gain access!

...All of this while we prepare for the September arrival of our baby girl!

Some of the many benefits Lime Crime customers can expect from the sale include expanded distribution, timely and smooth product releases, fewer and shorter out-of-stocks, more efficient shipping, and order resolution from

As a seasoned consumer products executive, Deere understands that speed to market is critical in today's climate, and looks forward to getting products into the hands of their customers more quickly than ever before.

According to Deere, Lime Crime's rapid growth began to present challenges outside her and Mark's experience. This was when they recognized that joining the Tengram family – which includes DevaCurl, Laura Geller, This Works, Cos Bar and Algenist – was in the best interest of their brand, team, and loyal consumers.

Deere and her husband Mark Dumbleton launched the iconic brand, Lime Crime, from their NYC studio apartment in 2008. Finding a lab that would produce products on such a small scale and then marketing to consumers who were not yet comfortable purchasing cosmetics online, were challenges that they overcame thanks to ingenuity and diligence.

Deere is also already working on her next business. POPPY ANGELOFF is a unique jewelry line with an emphasis on symbolism and color, set to launch Fall 2018.

Most exciting of all, Deere and Dumbleton will be welcoming a baby girl into their family in September.

About Doe Deere
Doe Deere is the founder of Lime Crime cosmetics, a Vegan-friendly and cruelty-free cosmetics brand based in Los Angeles. She founded the brand in 2008 to meet the need for high-quality vibrant products in unique colors the market lacked. Deere's vision and knack for marketing quickly put her little eCommerce brand on the map, changing the way consumers shopped for makeup online. As CEO, Deere expanded Lime Crime's team, retail distribution, and product offerings exponentially. In 2018, she sold Lime Crime to Tengram Capital partners, and continues to be a driving force behind the original "makeup for unicorns." Follow her on Instagram or

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SOURCE Doe Deere Industries, LLC

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