Market Overview

CS Group and PepsiCo Foodservice Expand Distribution Agreement to Include Cool Attitudes Craft Mixers


CS Group and PepsiCo Foodservice Expand Distribution Agreement to Include Cool Attitudes Craft Mixers

Bag-In-Box Mixers Deliver On-trend Flavors Consumers Desire and Efficiency Bartenders Need

PR Newswire

ST. LOUIS, July 19, 2018 /PRNewswire/ -- Today, CS Group and PepsiCo Foodservice announced the expansion of a distribution agreement that now  grants PepsiCo exclusive distribution rights to Cool Attitudes Craft Mixers in the United States and broadens the portfolio of on-trend brands it can offer customers, including bars, hotels, restaurants and casinos. Cool Attitudes Craft Mixers are a disruptive entrant in the craft cocktail space, merging premium ingredients with the efficiencies of proven Bag-in-Box beverage dispensing technology. 

"PepsiCo strives to set the standard for partnership in the foodservice industry and we believe that the addition of Cool Attitudes Craft Mixers to our portfolio will enable our customers to stay ahead of market demand for premium craft cocktails with a convenient, cost-effective option on the bar gun," said Heather Hoytink, Senior Vice President, Sales, PepsiCo Foodservice.

The Cool Attitudes Craft Mixer lineup includes expertly crafted mixers that are on-trend within the U.S. cocktail market, including Margarita, Bloody Mary, Sweet & Sour and Ginger Beer flavors.  Each flavor is crafted with Fair Trade cane sugar, organic agave nectar, fresh juices and other natural flavors.

While Cool Attitudes Craft Mixers deliver the ingredient profile modern cocktail consumers are demanding, the brand is truly disruptive in making such high-quality ingredients available to bartenders at the touch of a button on a bar gun. By offering craft mixers with high quality ingredients in Bag-in-Box packaging, Cool Attitudes Craft Mixers deliver on consumer expectations for quality, as well as bartender expectations for improved efficiency.

CS Group launched the Cool Attitudes Craft Mixer line in Las Vegas in 2015, proving out the concept with bartenders in casinos on and off the strip. Cool Attitudes Craft Mixers quickly scaled throughout the Las Vegas market as the brand gained equity among bartenders and industry professionals.

CS Group CEO Rich Davis explains, "When we set out to launch a craft mixer brand that could truly disrupt the cocktail market we chose Las Vegas to prove the concept. Vegas is on the cutting edge of the bar and nightclub industry and only great brands can make it in the prestigious bars, clubs and hotels. Cool Attitudes Craft Mixers enjoyed the immediate acceptance of the Las Vegas bar and restaurant professionals and the brand is now pouring in all four major casino groups. Just four years since launch, such aggressive growth has Cool Attitudes Craft Mixers trending to become the leading mixer sold in Las Vegas by 2019, and the brand continues to expand its presence in Chicago, California, Florida and the Northeast."

About CS Group:
At CS Group we focus on innovation, quality, and product efficacy to create unique beverage brands that are timely and on trend. Our brands are sold thru an elite network of distributors each selected for their strong reach into their markets. Our brands are featured in over 25,000 restaurants, hotels, casinos, bars, clubs, universities, institutions, and vacation venues around the US. Reach out to connect

About PepsiCo Foodservice:
PepsiCo Foodservice is a premier global Foodservice partner that leverages the best of PepsiCo to help our customers drive what is next with food and beverage experiences. We strive to build a competitive advantage for our customers with proprietary consumer insights, best-in-class service and equipment, world-class marketing that elevates the consumer experience, and an unparalleled portfolio of beloved beverage, snack, and food brands that touch every occasion – led by Pepsi-Cola, Mountain Dew, Lipton Iced Tea, Aquafina, Lay's, Doritos, Gatorade, Quaker, and Tropicana.


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