Market Overview

Global Greeting Cards Market Report 2018: Focus on USA and Canada - Annual Estimates and Forecasts 2016-2024


Global Greeting Cards Market Report 2018: Focus on USA and Canada - Annual Estimates and Forecasts 2016-2024

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DUBLIN, July 19, 2018 /PRNewswire/ --

The "Greeting Cards - Global Strategic Business Report" report has been added to's offering.

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The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.

This report analyzes the worldwide markets for Greeting Cards in Units and US$ by the following Segments:

  • Seasonal Cards (Christmas/New Year, Valentine's Day, & Other Seasonal Cards)
  • Everyday Cards (Birthday, Anniversary, & Other Everyday Cards).

The US and Canadian markets are also analyzed by the following Segments:

  • Seasonal Cards (Christmas/New Year, Valentine's Day, Mothers Day, Easter, Fathers Day, & Other Seasonal Cards)
  • Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy, & Other Everyday Cards).

The report profiles 124 companies including many key and niche players such as:

  • American Greetings Corporation (USA)
  • Archies Limited (India)
  • Avanti Press Inc. (USA)
  • Budget Greeting Cards Ltd. (UK)
  • Card Factory plc (UK)
  • Carlton Cards Ltd. (Canada)
  • Child Rights and You (India)
  • Crane & Co. (USA)
  • Current Media Group LLC (USA)
  • Galison Publishing LLC (USA)
  • Hallmark Cards, Inc. (USA)
  • IG Design Group Plc (UK)
  • John Sands (Australia) Ltd. (Australia)
  • Nihon Hallmark K.K. (Japan)
  • Party City Holdco Inc. (USA)
  • Schurman Retail Group (SRG) (USA)
  • Simon Elvin Ltd. (UK)
  • UK Greetings Ltd. (UK)

Key Topics Covered:


Greeting Cards: Celebrating Life Moments and Milestone Events despite Challenging Times and the Inevitable Market Decline
Expression through Cards: Making Memories out of Life's Important Moments and Social Occasions
A Psychographic Profile of Greeting Card Customer Groups
Global Market Outlook
Overpowering Alternatives Hinder Global Volume and Value Sales
Developing Countries to Witness Positive Growth amidst Global Decline
Growth Drivers in Developing Countries Summarized
Growth Drivers (On a Scale of 1-10)
Favorable Demographics Augur Well for Greeting Cards Markent
Globalization Trend Generates Market Growth Opportunitiesn

Surging Popularity of Digital Cards Continue to Negatively Impact Sales of Traditional Greeting Cards
Smartphones: The Most Preferred Mobile Vehicle for Sending Digital Greeting Cards
American Greetings' Launches iPad App for Personalized Greetings
Hallmark Too Makes the Inevitable Shift to Digital
Internet as a Medium to Celebrate & Socialize: A Boon to E-Greeting Cards
Traditional Greeting Cards versus Electronic Greeting Cards
E-greeting Cards Adopt Subscription based Business Model
Millennials: The Most Lucrative Consumer Cluster and the New Marketing Target
Greeting Card Companies Vie to Gain Favor of Millennials
American Greetings' Happy Tails Greeting Card Collection for the Millennial Consumer
Global Millennial Population Facts & Figures: Important Opportunity Indicators
Noteworthy Technology and Design Trends: Towards Reviving Consumer Interest
Technology for Personalized Music Greeting Cards
Innovative 3-D Popup Cards
Novel Online-Subscription Service for Greeting Cards
Unique Service for Personalized Cards
Sound Cards
Blank' is the New Design Trend
Handmade Cards
Anti-Valentine Cards
Hilarious Greeting Cards
Other Major Ongoing Design Trends for Greeting Cards
Customized Greeting Cards Grow in Popularity
Personalized Cards and Gifts: Focus of Innovation at Hallmark
Custom-Printing Emerge as a Lucrative Business
Interactive Greeting Cards Generate Significant Buzz
Mobile Phone Apps for Creating Physical Greeting Cards: A Growing Trend
Greeting Cards Turn Eco-friendly
Boxed Card Sets: A Novel Strategy to Revive Market Growth
Sales of Luxury Cards on the Rise
Rising Demand for Cards for the Blind
New Occasions and New Themes: A Growing Niche
Workplace Greetings Attain Commonplace Stature
Sympathy Cards Help Sail Through Difficult Times
Corporate Greeting Cards: An Ideal Marketing & Advertising Tool
Demographic Trends Play an Important Role in Market Adoption

Valentine's Day Cards: Evolutionary Scan from 1920s to Date
Facts about Valentine's Day Cards
Father's Day & Mother's Day: A Tribute to Parenthood
Father's Day
Mother's Day
Halloweens Day: A Spooky Homage to Immortality
Christmas/New Year: There's Money in Festivities
New Year's Eve/Day
Chinese New Year
Easter, Three Kings Day & Thanksgiving Day: Milking Cash from Religious Events
Three Kings Day
Weddings: A Season for Cash Registers to Chime with the Wedding Bells
Anniversaries: Celebrating Milestones in Camaraderie
Birthdays: The World's Best-Loved Reason to Celebrate

Greeting Cards: Definition
Types of Greeting Cards
Standard Greeting Cards
Photo Greeting Cards
Musical Greeting Cards
Electronic Greeting Cards
Corporate Greeting Cards
New Styles
Disposable Feature
Additional Features
C.A.R.D System: Endorsing the Tradition of Offering Business Cards
Advantages of the C.A.R.D. System
Applications of the C.A.R.D. System
Kids' Greeting Cards
UNICEF Greeting Cards
History of Greeting Cards: A Peek into Its Intriguing Origin
Popular Christmas Cards: Trick Cards
Types of Trick Cards
Legendary Artists: Documenting Creativity through the Ages
John Calcott Horsley (1817-1903)
Louis Prang (1824 -1909): Father of the American Christmas Card
Esther Allen Howland (1828-1904): An Emblematic Trendsetter Ensconced in Time
George C. Whitney (1842-1915): Renowned for Valentine Verses
Kate Greenaway (1846-1901): Pioneering Card Designer of the Victorian Era
Ellen H. Clapsaddle (1865-1934): A Great Artist
Joyce C. Hall (1891-1982): Creator of Famous Hallmark Company
George Burkhardt: Propagator of Noble Causes

Greeting Cards Marketplace: Competition Continues to Intensify
Hallmark & American Greetings: A Competitive Comparison
Who Wields the Leadership Scepter?
What Makes Hallmark a Hallmark in the Cards Arena?
Hallmark Seeks Help from Technology for Supply Chain Efficiency
American Greetings' Recipe for Online Success
Hallmark & American Greetings: Insights into Ploys & Strategies Adopted
Market Leaders Embrace the E-Card Business Model
The Tussle in the E-Greeting Arena
Consolidation Rife in the Greeting Cards Market
Key Factors Determining Market Success Summarized
Low Entry Barriers Make Industry Attractive for Newcomers
Companies Struggle to Remain Relevant Amidst Ever-Changing Market Dynamics
Online Greeting Card Designing Companies: Key Beneficiaries of the Shift towards Digitization
Card Manufacturers Use Technology to Appeal to Customers
Licensing Agreements: Building Blocks for Improved Sales Turnover
Increasing Raw Material Costs Add to Manufacturers Woes
Retail Landscape for Greeting Cards
Online Greeting Card Sales: The Most Lucrative Retail Segment
Innovative Approaches for Selling Greeting Cards Online
Print-on-Demand Sites
Online Sales of Handcrafted Cards
Build Your Own Website Selling Cards
Selling Card Design Ideas
Freelance Sites
Innovative Retailing Strategies: Order of the Day
Supermarkets: A Niche Channel for Greeting Cards

6.1 Focus on Select Global Players
American Greetings Corporation (USA)
Carlton Cards Ltd. (Canada)
Schurman Retail Group (SRG) (USA)
John Sands (Australia) Ltd. (Australia)
UK Greetings Ltd. (UK)
Archies Limited (India)
Avanti Press Inc. (USA)
Budget Greeting Cards Ltd. (UK)
Card Factory plc (UK)
Child Rights and You (India)
Crane & Co. (USA)
Current Media Group LLC (USA)
Galison Publishing LLC (USA)
Hallmark Cards, Inc. (USA)
Nihon Hallmark K.K. (Japan)
IG Design Group Plc (UK)
Party City Holdco Inc. (USA)
Simon Elvin Ltd. (UK)

6.2 Product Launches
Hallmark Launches New Just Because Greeting Card Line
HappyGiant Launches AR Featured REAL cARds
Hallmark Introduces New Vinyl Record Greeting Cards for Valentine's Day
Blue Eyed Sun Launches Daydream Everyday Cards
InterGreet Launches Premium Greeting Card Line
Hallmark Launches New Hallmark Anthem Song Cards
American Greetings Launches New Birthday Collection
Hallmark Launches VR Greeting Cards
American Greetings Launches New Collection of Mother's Day Cards
American Greetings Unveils New Birthday Card Collections
American Greetings Introduces New Valentine's Day Card Collections
American Greetings Launches New Card Collection for Valentine's Day

6.3 Recent Industry Activity
Clayton, Dubilier & Rice Acquires Majority Stake in American Greetings
Lovepop Receives $12.5M Investment by Highland Capital Partners for 3D Greeting Cards
Atlantyca and Akena Sign an Agreement for Production of Geronimo Stilton's Greeting Cards
IG Design Group Acquires Biscay Greetings
Hallmark Collaborates with Funny Or Die

Volume Analytics
Greeting Cards Volume Sales by Occasion
Value Analytics
Greeting Cards Value Sales by Occasion


8.1 The United States
A. Market Analysis
Greeting Cards: One of the Most Accessible Forms of Communication Slowly and Steadily Fading Away
Fast Facts
Surging Demand for Economical E-Cards Hamper Growth Prospects for Greeting Cards
Cards with Innovative Designs and Newer Technologies Garner Consumer Interest
Design Trends Respond to Changing Demand of All Generations
Customization and Digitization: Major Factors Influencing Future Market Dynamics
Sales of Cards for Everyday Situations Outstrip Occasion - Specific Cards
Greeting Cards Follow the Eco-Friendly Trend
Cards with Messages Depicting Humor Gain Popularity
Hispanics: America's Fastest Growing Ethnic Group
Cards for Pets: A Rising Concept
Keeping Retailers on their Toes
Alternative Seeker Personality: A Big Threat to the Greetings Card Market
Religious Cards: A Niche Market
Inspirational Cards: Communicating Diverse Messages
Competitive Landscape
Consolidation: The Answer to Underperforming Locations and Reduced Operating Costs
Greeting Card Publishers Outsource Printing to Overseas Markets
B. Market Analytics
Unit Analytics
Value Analytics

8.2 Canada
A. Market Analysis
Canadian Greeting Cards Market Dominated by US Companies
Market Continues to Decline despite Efforts to Resuscitate Sales
Surging Raw Material Costs and Rising Postage Prices Add to Market Woes
B. Market Analytics
Unit Analytics
Value Analytics


Total Companies Profiled: 124 (including Divisions/Subsidiaries - 134)

  • The United States (73)
  • Canada (6)
  • Japan (2)
  • Europe (42)
    • France (2)
    • Germany (3)
    • The United Kingdom (25)
    • Italy (4)
    • Spain (1)
    • Rest of Europe (7)
  • Asia-Pacific (Excluding Japan) (9)
  • Africa (2)

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