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Kat Von D Beauty Will Debut Three New Liquid Eyeliners on the 20th of July, August, and September


Kat Von D Beauty Will Debut Three New Liquid Eyeliners on the 20th of July, August, and September

PR Newswire

SAN FRANCISCO, July 19, 2018 /PRNewswire/ -- Kat Von D Beauty is introducing three liquid eyeliners that any (and every!) one can use to create their perfect eye look. Beginning July 20, and continuing each month on the 20th through September, prepare to line fearlessly with a brand new 100% vegan and cruelty-free collection of high-pigment, long-lasting eyeliners for Fall 2018.

Experience the interactive Multichannel News Release here:

Launching July 20th: The First-Ever Liquid Liner for the Waterline - Kat Von D Beauty Lash Liner ($20) This ultra-pigmented formula was created with one goal in mind: an easy eyeliner for the notoriously difficult waterline that lives up to the hyper-performance standards of Kat Von D Beauty. Lash Liner is a high-precision, waterproof liquid eyeliner in the ultra-pigmented, best-selling shade "Trooper Black."

Using liquid Lash Liner on your waterline is so easy – just dip and dab! Dip the soft-tip applicator into the Hybrid Fluid-Gel formula (made with clay binding ingredients for an ultra-rich texture that glides effortlessly) then dab along the inner rim and waterline. The result: an intense, precise line that doesn't run or smudge, and dries down in 15 seconds or less for all-day wear. It's the perfect bottom lash complement to Tattoo Liner.

Save the date! Kat Von D Beauty has more in store to help anyone line with ease. Follow @katvondbeauty #KVDLiner for updates on the next launches and more sneak peeks!

Launching August 20th: The Easiest Cat Eye… Ever - Kat Von D Beauty Dagger Tattoo Liner ($20) Dagger Tattoo Liner lays down sharp and precise lines, for perfect winged liner in seconds. It's the same award winning formula as Tattoo Liner – now with a different tip!

Launching September 20th: The Mattest-Matte Liquid Liner - Kat Von D Beauty Ink Well Long-Wear Matte Eyeliners ($20) Ink Well Matte gives you the mattest-matte eyeliner in a rainbow of must-have, cult-favorite shades.

Kat Von D Beauty is available at and, and in Sephora stores and Sephora inside JCPenney.  

#Vegan! Kat's passion for animals means that all products are made with love not animals. Kat Von D Beauty is 100% vegan and cruelty-free. Share your looks and find more inspiration at, @KatVonDBeauty, #KatVonDBeauty #KVDLiner

Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.

In her nonstop pursuit of creating the most perfect beauty products you've never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator. Praised and cherished for her artistry, authenticity, innovation, and quality obsession, Kat Von D is one of the fastest-growing beauty brands in the industry.

As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference's Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017. Kat Von D Beauty has twice been awarded Best Cruelty-Free Cosmetics Company by peta2 in their Annual Libby Awards.  

Kat Von D Beauty is distributed in 35 countries across North America, Latin America, Europe, South East Asia, Australia, the Middle East, Scandinavia, the United Kingdom and Ireland -- exclusively at SEPHORA, Naimies, Debenhams and

Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase "can do." What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.

Kat Von D Beauty Lash Liner; Launching 7/20


Kat Von D Beauty Lash Liner by Artistry Collective Artist Tara Buenrostro @juscallmetara


Kat Von D Beauty Dagger Tattoo Liner; Launching 8/20


Kat Von D Beauty Ink Well Long-Wear Matte Eyeliner; Launching 9/20


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