Market Overview

Beer Market Outlook in India to 2023: Consumption of Premium Products are Increasing


Beer Market Outlook in India to 2023: Consumption of Premium Products are Increasing

PR Newswire

DUBLIN, July 10, 2018 /PRNewswire/ --

The "India Beer Market Outlook, 2023" report has been added to's offering.

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The market has observed a decline in the last two years and is expected to recover and start growing again over the next few years.

The major causes for the decline were changes in mainly legal and political environmental factors such as Kerala, Bihar and Tamil Nadu banned liquor either completely or in a phased manner, policy changes in West Bengal, Chhattisgarh and Jharkhand to allow liquor sales only through government-owned corporations, demonetization, GST, ban on liquor sales near 500 meter of region of national highway etc.

India Beer market is expected to grow with a CAGR of more than 6% in the forecasted period of FY 2017-18 to FY 2022-23. The period will witness the growth of premium brands and the consumers will be shifting from standard brands to premium brands.

The major reason for this is the high economic development of India which has resulted in higher purchasing power to Indian consumer, changing preferences, increase use of premium products as a status symbol, etc.

The market is still lead by Kingfisher brand of United Breweries Limited, while there is a tough fight between SABMiller India Limited and Carlsberg India Private Limited. More than 40% of market is controlled by regional and local players which do not posse resources to expand pan India or have small profit margins with low price.

The growth of mild beer in Indian market has attracted many strong beers producing players and they are also found to be coming up with mild beer brands. The mild beer is expected to break the share of strong bear and grow into the Indian markets.

The mild beer segments of premium beer brands are expected to grow at a higher rate compared to the standard mild beer segment. The reason for so is the rising number of foreign players who are bringing their world famous mild beer brands to India and due to high import and excise are positioned as premium brands.

Report Coverage

  • Strong beer Market
  • Mild beer Market
  • Standard beer Market
  • Premium beer Market

Key Topics Covered

1. Executive Summary

2. India Alcoholic Beverages Market Overview
2.1. Market Size
2.1.1. By Value
2.1.2. By Volume
2.1.3. By Average Selling Price
2.2. Market Share
2.2.1. By Region (Alcohol Consumption)
2.2.2. By Demographics
2.2.3. By Distribution Channels

3. Indian Beer Market Overview
3.1. Market Size
3.1.1. By Value
3.1.2. By Volume
3.2. Average Selling Price
3.2.1. By Cases
3.2.2. By Bottle/Can
3.3. Market Share
3.3.1. By Segment (Standard V/s Premium)
3.3.2. By Category (Strong V/s Mild)
3.3.3. By packaging Type
3.3.4. By Region (Beer Consumption)
3.3.5. By Cities
3.3.6. By Sales Channels
3.3.7. By Company
3.3.8. By Brand
3.4. Standard Beer Market Overview
3.4.1. Market Size By Value By Volume
3.4.2. Strong Beer Market Market Size By Value By Volume
3.4.3. Mild Beer Market Market Size By Value By Volume
3.4.4. Market Share By Category (Strong /Mild)
3.5. Premium Beer Market Overview
3.5.1. Market Size By Value By Volume
3.5.2. Strong Beer Market Market Size By Value By Volume
3.5.3. Mild Beer Market Market Size By Value By Volume
3.5.4. Market Share By Category (Strong/Mild)

4. Product Price Variant Analysis

5. PEST Analysis

6. Trade Dynamics
6.1. Import
6.2. Export

7. Market Dynamics
7.1.1. Key Drives
7.1.2. Key Challenges

8. Market Trends & Development
8.1.1. Consumption of premium products are increasing
8.1.2. Different packaging of products has also boosted the market
8.1.3. Modern perception towards consumption of alcohol
8.1.4. Tonic for de-stressing
8.1.5. Presence in all gatherings have increased the consumption of Alcohol

9. Indian Economic Profile

10. Competitive Landscape
10.1. Porter Five Forces
10.2. Company Profile
10.2.1. United Breweries Limited
10.2.2. Carlsberg India Private Limited
10.2.3. Crown Beer India Private Limited
10.2.4. SABMiller India Limited
10.2.5. Mohan Meakin Limited
10.2.6. Molson Coor Cobra India Private Limited
10.2.7. B9 Beverages Private Limited
10.2.8. Devans Modern Breweries Limited
10.2.9. SOM Distilleries and Breweries Limited
10.2.10. United Spirit Limited (Diageo Group)

11. Strategic Recommendations

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