Market Overview

American Honda Sets New June Sales Records on Strength of Light Trucks

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American Honda Sets New June Sales Records on Strength of Light Trucks

PR Newswire

 -- Light trucks lift American Honda to new June records for total vehicles and trucks

 -- Acura RDX sets all-time best sales month and all-time record month for any Acura SUV on gain of 37%

 -- Acura trucks set new June record, up 17% on record RDX and strong MDX sales; total Acura brand up 3.5%

 -- Honda brand nets new June total vehicle and trucks sales records, rising 5% overall as trucks gain 11.2% 

 -- Honda Pilot and CR-V set new June records, with CR-V up 17.5% and Pilot jumping 35.8%  

 -- Honda Civic rises and Accord stays strong, the two combining for over 58,000 in June sales

TORRANCE, Calif., July 3, 2018 /PRNewswire/ --

American Honda set multiple Junes sales records as both Honda and Acura brand sales gained strongly. The all-new 2019 Acura RDX helped Acura trucks to best-ever June sales and RDX smashed its previous all-time monthly record, along with notching best-ever sales of any Acura SUV in the process.

 

American Honda

Honda

Acura

Total

Cars

Trucks

Total

Cars

Trucks

Total

Cars

Trucks

146,563

68,080

78,483

132,031

64,733

67,298

14,532

3,347

11,185

+4.8%

-2.4%

+12%

+5%

-0.8%

+11.2%

+3.5%

-25.1%

+16.9%

"Honda and Acura light trucks delivered strong results in June," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "The all-new Acura RDX arrived in showrooms in June and wasted no time in getting off to a record start, delivering its best sales month in the model's 13-year history. For the Honda brand, Pilot and CR-V were standouts in the month as steady inventory levels nationwide helped our dealers meet increasing customer demand for our light truck offerings. We're also pleased to see the all-new, 55-mpg-rated Honda Insight deliver a strong first weekend since going on sale on June 29."

Honda

BRAND REPORT

Sales Highlights


Model Notes

Trucks led gains for Honda in June, with the brand, trucks, CR-V and Pilot all setting new June records. Honda cars also fared well in June, with Civic and Fit up modestly, and Accord topping 26,000 sales for the month.

  • The hot-selling CR-V set a new June mark, climbing 17.5% on sales of 33,306.
  • Pilot also set a new June record, jumping 35.8% on sales of 12,782 units, marking the model's 10th straight monthly increase.
  • Civic sales topped 31,000 units in June despite tight supplies. With Accord adding 26,726 units, the two combined for over 58,000 in sales.       

With Fit, Civic and Accord, Honda sells more retail cars in the subcompact, compact and midsize segments combined than any other brand in the industry.


Odyssey is the clear benchmark people-mover minivan in America and the most purchased among retail buyers.





 

Acura

BRAND REPORT

Sales Highlights


Model Notes

Representing the beginning of a new era in Acura product design and development, the all-new 2019 Acura RDX delivered big results in just its first month of sales, smashing its all-time monthly record. 

  • RDX sales jumped 36.9% over June 2017 (itself a record month) on sales of 7,292 units, setting an all-time RDX sales record for any month.
  • RDX also set a new sales record for all Acura SUVs, eclipsing the previous record of 6,761 set by MDX in 2014.
  • RDX sales in June were also the highest of any Acura model in any month since April of 2006 (TL).
  • Adding strong MDX sales gave Acura trucks a new June record, rising 16.9%.

The first in a new generation of Acura products, the 2019 RDX went on-sale in June with more performance, features and luxury than ever before.


ILX topped the Small Premium Car segment in the J.D. Power 2018 U.S. Initial Quality Study (IQS), and is gaining share among new entry-luxury buyers in a challenging market.





 


American Honda Vehicle Sales for June 2018




Month-to-Date

Year-to-Date




June 2018

June 2017

DSR** %
Change

MoM %
Change

June 2018

June 2017

DSR** %
Change

YoY %
Change



American Honda Total

146,563

139,793

1.0%

4.8%

787,824

791,886

-1.8%

-0.5%



Total Car Sales

68,080

69,726

-6.0%

-2.4%

371,145

388,067

-5.6%

-4.4%



Total Truck Sales

78,483

70,067

7.9%

12.0%

416,679

403,819

1.8%

3.2%



Honda

Total Car Sales

64,733

65,255

-4.5%

-0.8%

347,714

363,020

-5.5%

-4.2%



Honda

Total Truck Sales

67,298

60,500

7.1%

11.2%

367,457

354,995

2.2%

3.5%



Acura

Total Car Sales

3,347

4,471

-27.9%

-25.1%

23,431

25,047

-7.7%

-6.5%



Acura

Total Truck Sales

11,185

9,567

12.6%

16.9%

49,222

48,824

-0.5%

0.8%



Total Domestic Car Sales

55,422

58,330

-8.5%

-5.0%

315,165

316,526

-1.7%

-0.4%





Honda Division

52,200

53,933

-6.8%

-3.2%

292,656

292,034

-1.1%

0.2%





Acura Division

3,222

4,397

-29.4%

-26.7%

22,509

24,492

-9.3%

-8.1%



Total Domestic Truck Sales

78,483

70,067

7.9%

12.0%

416,679

403,819

1.8%

3.2%





Honda Division

67,298

60,500

7.1%

11.2%

367,457

354,995

2.2%

3.5%





Acura Division

11,185

9,567

12.6%

16.9%

49,222

48,824

-0.5%

0.8%



Total Import Car Sales

12,658

11,396

7.0%

11.1%

55,980

71,541

-22.8%

-21.8%





Honda Division

12,533

11,322

6.6%

10.7%

55,058

70,986

-23.4%

-22.4%





Acura Division

125

74

62.7%

68.9%

922

555

64.0%

66.1%



Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%





Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%





Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%


   MODEL BREAKOUT BY DIVISION


Honda Division Total

132,031

125,755

1.1%

5.0%

715,171

718,015

-1.7%

-0.4%





* ACCORD

26,726

29,791

-13.6%

-10.3%

138,290

160,091

-14.7%

-13.6%





* CIVIC

31,345

30,909

-2.3%

1.4%

176,242

175,763

-1.0%

0.3%





  CLARITY

1,575

49

2,995.2%

3,114.3%

7,810

294

2,522.0%

2,556.5%





  CR-Z

3

62

-95.3%

-95.2%

34

548

-93.9%

-93.8%





* FIT

4,810

4,444

4.2%

8.2%

25,064

26,322

-6.0%

-4.8%





  INSIGHT

274

0

0.0%

0.0%

274

2

13,422.1%

13,600.0%


















  CROSSTOUR

0

1

-100.0%

-100.0%

0

4

-100.0%

-100.0%





* CR-V

33,306

28,342

13.2%

17.5%

179,580

187,256

-5.3%

-4.1%





  HR-V

8,657

8,872

-6.0%

-2.4%

45,555

46,628

-3.6%

-2.3%





  ODYSSEY

9,923

11,146

-14.3%

-11.0%

51,255

48,156

5.1%

6.4%





  PILOT

12,782

9,409

30.8%

35.8%

76,079

54,355

38.1%

40.0%





  RIDGELINE

2,630

2,730

-7.2%

-3.7%

14,988

18,596

-20.4%

-19.4%
















Acura Division Total

14,532

14,038

-0.3%

3.5%

72,653

73,871

-2.9%

-1.6%





  ILX

926

1,191

-25.1%

-22.3%

5,526

5,149

5.9%

7.3%





  NSX

6

31

-81.4%

-80.6%

93

278

-67.0%

-66.5%





  RLX / RL

125

74

62.7%

68.9%

922

555

64.0%

66.1%





  TLX

2,290

3,175

-30.5%

-27.9%

16,890

19,065

-12.6%

-11.4%


















  MDX

3,893

4,240

-11.6%

-8.2%

21,900

23,555

-8.2%

-7.0%





  RDX

7,292

5,327

31.8%

36.9%

27,322

25,269

6.7%

8.1%
















Selling Days

27

26



154

152



















*    Honda and Acura vehicles are made of domestic & globally-sourced parts



**   Daily Selling Rate


 

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/american-honda-sets-new-june-sales-records-on-strength-of-light-trucks-300675963.html

SOURCE American Honda Motor Co., Inc.

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