Market Overview

Brokerage Industry Leader Russ Cofano Joins Real as President and Co-founder


With more than 25 years of real estate leadership, Cofano joins Real to help agents bridge to a new agent-focused brokerage model.

(PRWEB) July 30, 2018

Real estate industry executive and leader Russ Cofano joined technology-powered brokerage Real as president and co-founder, starting today.

Cofano says he plans to use his more than 25 years of executive experience in real estate brokerage, technology, association, MLS and law to strengthen Real's position as a disruptive brokerage with a focus on agent success.

"Today more than ever, agents have numerous choices when selecting the type of brokerage that is right for them," Cofano said. "New models, especially ones that combine limited brick and mortar with more beneficial agent economics and value, are becoming increasingly appealing to the tech-savvy agent."

"I'm incredibly optimistic about Real's new model. Not only does it take advantage of proprietary technology and limited brick-and-mortar to serve agents more effectively, it aligns the agent and the company so both can win from the relationship in the short term and the long run," Cofano said.

As a real estate lifer, Cofano has led change across industry segments. He was president of eXp World Holdings as eXp Realty grew from 1,400 agents to more than 4,000 while tripling sales volume. He was senior vice president in charge of industry and MLS relationships at Move, Inc., operator of, through its acquisition by News Corp. And he led an organizational resurgence as CEO of Missouri Realtors, the largest trade association in Missouri. His prior experiences also included being the CEO of a real estate tech firm and vice president of one of the largest brokerage firms in the nation.

As one of the most impactful executives in real estate, Cofano will be a key partner in helping agents cross the bridge from traditional brokerage models to the exciting opportunity that Real provides, said Tamir Poleg, co-founder and CEO of Real.

"The brokerage industry is going through massive change, and Russ' high-level experiences will be instrumental in helping us continue to build out an agent experience that will make Real top of mind as agents consider their options" Poleg said.

"Above all, Russ is a great human being and team player, and he shares the DNA we all have here at Real," Poleg said.

About Real
Real, a technology-powered real estate brokerage, was started in late 2014 by real estate professionals, technologists and venture capitalists that understood the limitations of the traditional brokerage-agent relationship. By marrying a technology-enabled business model with agent equity and revenue sharing, Real seeks to make agent's lives better. For more information, please visit

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