Market Overview

Customer Data Platform QuickPivot Selected by Global Manufacturer and Retailer SVP Worldwide


QuickPivot To Consolidate Global Customer Data and Replace Multiple Vendors as SVP Seeks Unified and Optimized Data, Campaign and Marketing Operations

BOSTON (PRWEB) July 30, 2018

QuickPivot, the Customer Data Platform and Marketing Cloud enabling B2B and B2C companies to market at customer speed, today announced that they have been selected as the customer data platform (CDP) of choice by SVP Worldwide, the world's largest consumer sewing machine company and source of the SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands. QuickPivot's modular platform will act as the company's full marketing stack, replacing multiple vendors in the process.

SVP Worldwide, headquartered outside Nashville, TN, is a global leader, doing business through its affiliated companies in over 180 countries, specializing in the design, manufacture, and distribution of innovative consumer and artisan sewing, quilting and embroidery machines, accessories, embroidery designs and software.

"We were seeking a strategic partner that could help us to streamline our global marketing automation efforts, while also helping us to consolidate and optimize our customer data," said Bob Carlson, CMO of SVP Worldwide. "After looking at all of the big cloud players in the space, QuickPivot really impressed us with their customer data expertise and their ability to optimize, segment, journey map and campaign all within the same tool was impressive. Our entire team is looking forward to the greater efficiency QuickPivot is bringing."

QuickPivot provides a unique value proposition for multichannel marketers, offering the foundational core of a Customer Data Platform with seamless integration to Palette, its award-winning customer journey mapping tool and its own integrated ESP. In an increasingly complicated Martech landscape, QuickPivot gives marketers the opportunity to streamline their operations with greater data orchestration throughout the entire marketing process.

"We're very proud to be selected by SVP Worldwide," stated Bob Boehnlein, CEO of QuickPivot. "They are the global leader in their field with devoted customers and a rich story to tell across all of their marketing channels. By aggregating their global customer data and making it actionable across a shared platform, we know they'll be well positioned to drive better campaign performance and build deeper customer relationships."

About QuickPivot
QuickPivot™ makes customer data easy through our Customer Data Platform and Marketing Cloud that deliver fast, powerful, easy-to-use software for smart and nimble marketers. The QuickPivot platform combines big data analytics, discrete customer journey insights, visual and intuitive segmentation, and simplified customer journey mapping in one unified SaaS offering. Winner of several industry innovation awards, the QuickPivot platform enables marketers to deliver coordinated customer experiences across all channels, measure results in real-time, and refine marketing programs to improve performance. As brands look for cost-effective ways to drive rapid campaign creation and execution, QuickPivot is emerging as the vendor of choice. That's why clients like HP, Allen Edmonds, MacKenzie-Childs, the NHL, and over 20 channel partners are turning to QuickPivot as their new marketing hub. For more information, visit

About SVP Worldwide
We strive to be the leading global authority in the sewing industry using our long-respected brands to passionately inspire and delight sewers of all levels. To learn more, please visit

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