Market Overview

New Mobile Technology for Merchandising Reduces Reporting Time


Mobile merchandising app VisitBasis shows its real-time analytics platform.

MIAMI (PRWEB) July 27, 2018

Traditional retail merchandising audits have always had two fundamental problems. The first one was the almost impossibility of knowing that the audit was performed at the correct store. The second was the exponential size of datasets and the time and effort that took to properly compile and analyze them.

New mobile technology for merchandising audits took care of both: While GPS verification allows for confirming where an audit was performed, compiling has been eliminated and reporting time has virtually reduced to zero.

"Our VisitBasis Analytics tool allows managers to have instant access to field data, already in chart format," says Sergey Gorbunov, CEO of VisitBasis. "We know that some merchandising audits are especially critical and need up-to-the-minute supervision - and our VisitBasis Analytics tool delivers just that."

VisitBasis is the go-to retail merchandising software solution for CPG field teams thanks to its powerful yet straightforward interface, both for reps filling in mobile forms in their devices as well as for supervisors at the office. Besides scheduling, planning, and reporting of retail merchandising audits, VisitBasis offers field supervisors and managers a real-time, GPS-stamped view of what is going on with their teams, taking full advantage of new mobile technology for merchandising.

VisitBasis Analytics is readily available to all current subscribers of VisitBasis. An online demo of VisitBasis and its Analytics tool can be booked at For more information and to sign up for a free trial, go to

About VisitBasis Tech, Llc.
VisitBasis is a B2B software-as-a-service (SaaS) company specialized in the development of cost-effective, cutting-edge, and comprehensive mobile solutions that aim to increase sales and reduce costs, improving the bottom-line of businesses that rely on field professionals. The key benefit of VisitBasis mobile merchandising app is to optimize retail execution, merchandising, field marketing, mobile data collection, retail audits, territory management, sales rep planning, tracking sales, mobile staff management, electronic product catalog, sales enablement, among others, especially in the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries. Other VisitBasis products include VisitEye and Pocady.

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