Market Overview

LaterPay Adds to Leadership Team, Expands US Presence


Eric Larsen joins as Head of Product, Additional Hires Take US Team to 15 Employees

NEW YORK (PRWEB) July 26, 2018

LaterPay - the industry's first on-platform SaaS payment infrastructure designed to increase user conversion rates by offering immediate, frictionless access to paid content or services without requiring upfront registration or payment - has recently added seven new members to their New York office. The technology company was originally founded in 2010 by CEO Cosmin Ene with their headquarters in Munich, Germany.

Among LaterPay's new hires is Eric Larsen, a proven product owner with software engineering experience, who joins as Head of Product, while Joanna Mosca will be joining as Head of Marketing. Joanna comes to LaterPay from Thuzio, a sports influencer platform founded by ex-New York Giant Tiki Barber, and was also previously at Business Insider. Additionally, Eric Ulken, a publishing industry veteran and digital strategy consultant, joins the LaterPay team to help develop the company's partnerships within the U.S. publishing industry. Finally, LaterPay continues to look to the future and gain fresh perspectives, as well as train new talent, with the addition of four interns to round out the New York office.

"The influx of incredible talent joining the LaterPay team comes at a time when we are seeing an increase in economic growth as well," said Hal Bailey, LaterPay's Chief Revenue Officer. "Over the next couple of months, this additional talent and capital will result in new and exciting opportunities for LaterPay's customers."

Since its inception in 2010, LaterPay's platform has been deployed by over 200 clients and allows publishers to employ a unique business model that goes beyond subscriptions and advertising. LaterPay's success in Germany propelled their recent expansion into the U.S., where they raised $25M for their growth overseas. The US operations are headed by Hal Bailey, former Director of Emerging Business Development at Google.

LaterPay's recent strategic hires and team expansion position the company for continued success as they head into the second half of 2018. This year has already seen the launch of LaterPay's Contributions Button, a payments solution that gives publishers and non-profits the ability to accept monetary contributions for their work, or collect donations, with the click of a button, and a partnership with VIP - a move to help publishers and digital media companies monetize content and services on their WordPress-powered websites.

About LaterPay
LaterPay turns users into paying customers for digital content or services such as journalism, videos, and software. LaterPay owns patented technology for enabling payments and micropayments without upfront registration and payment, facilitating the "use now, pay later" approach. This allows users to consume paid content and services on the internet with one or two clicks — without prior registration or having to pay in advance. It is only when the online tab's limit is reached that users are prompted to register and pay via one of many popular payment methods. By decoupling purchases from payments, LaterPay lowers the entry thresholds for users to consume digital goods and services. With LaterPay, companies can tap into new customer groups, get users acquainted with paid content, and gradually but successfully market higher-value paid models such as time passes and subscriptions. In this manner, LaterPay builds a bridge between free, ad-financed offerings and subscription models by providing a paygate. LaterPay aims to empower content providers to monetize the vast space that lives between ads and subscriptions.

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