Market Overview

TENMAT Increases Revenue with PipelineDeals CRM


Top Manufacturing Company Boosts Sales by 30 Percent with Relationship-Based Software

SEATTLE (PRWEB) July 25, 2018

PipelineDeals, the most adopted customer relationship management (CRM) software among small and midsize businesses (SMB), was selected by TENMAT to increase revenue and boost productivity.

"PipelineDeals was easy for our sales team to learn and from then on it has helped us make the best business decisions from our data. Our sales operations are more efficient even with the same amount of resources and manpower," said Marco Kristen, Marketing Director at TENMAT. "We made the customizations necessary to make PipelineDeals work well for us in the manufacturing industry and that has kept us extremely productive."

Prior to PipelineDeals, TENMAT's sales team used Excel spreadsheets to keep track of client data. They also used Act! CRM which the company found lacked the features they needed to be aware of every sales opportunity. As a top manufacturer of advanced materials and components, TENMAT needed cloud-based CRM software proven to work well for manufacturing companies. TENMAT also sought a solution with reporting capabilities and features focused on helping their sales teams manage their sales process.

Since implementing PipelineDeals, the North American division of TENMAT experienced a revenue boost of 30 percent and a conversion rate jump of 20 percent. Other branches of the Manchester, England based company - including a team in Europe - adopted PipelineDeals as well.

"Manufacturers, like TENMAT, achieve their sales goals when they adopt a CRM that is easy to use and completely customizable to their business needs," said JP Werlin, CEO and co-founder of PipelineDeals. "PipelineDeals has the features, integrations, and reporting capabilities that help manufacturing companies successfully foster business relationships and grow their sales pipeline."

To view the full TENMAT success story, visit:

About PipelineDeals CRM

Founded in 2006, PipelineDeals is the most adopted CRM for small and midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships. PipelineDeals is built around an easy-to-use and customizable user experience, sales focused features, and leading customer support and service. Today more than 18,000 users in 60 countries use PipelineDeals to gain visibility into their sales pipeline to accelerate opportunities and close more deals.

Headquartered in Seattle, WA, PipelineDeals has made the annual Inc. 5000 list since 2014, recognized as one of the fastest growing companies in the U.S. For more information about PipelineDeals or to try a 14-day free trial, please visit and engage with PipelineDeals on Twitter.


TENMAT is a leading manufacturer of advanced materials and components with over 100 years of experience. The diversified product range includes wear parts and bearings, engineering ceramics, high temperature resistant materials, hard metals, and passive fire protection solutions. The company's headquarters is situated in Trafford Park Manchester UK where the first composite engineering components were created at the turn of the twentieth century.
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