Market Overview

Garanti named Best Retail Bank in Turkey in the 2018 World Finance Banking Awards


LONDON, July 30, 2018 (GLOBE NEWSWIRE) -- Adding to its impressive list of accolades, Garanti Bank has been named in the 2018 World Finance Banking Awards as the Best Retail Bank in Turkey.

Despite political tumult domestically and around the world, as well as fluctuations in global markets, Garanti has maintained its leading position in terms of consumer lending among private banks. The past year has seen a dramatic increase of 20 percent in the value of Turkish lira loans the bank made, surpassing its target of 15 percent to reach the equivalent of $4bn.

Garanti's efforts in digital banking, which allow it to provide convenient services to customers across multiple channels wherever they may be, have been pioneering in the industry. For Garanti, the customer experience is the most important factor in differentiating itself from competitors, and that ethos is reflected in its performance.

Customers increasingly demand a seamless process when handling their finances, and legacy systems are no longer conducive to world-class customer service. Garanti recognises that consumer trends evolve rapidly, and maintains its coveted market position by not only keeping up with those trends, but also anticipating them.

The mission of Garanti is to bring the age of opportunity to everyone, and the fact that over 40 percent of the adult population in Turkey do not have a bank account, presents a significant opportunity for outreach. This is particularly true given that people are increasingly connected to the internet through a variety of channels.

Garanti's focus on digital and customer service has helped it achieve a 16 percent growth year-on-year, as well as grow its mortgage business by 10 percent. With 73 million customers using its branches last year, Garanti is in a healthy position to continue on this trajectory.

To find out more about Garanti Bank, check out an exclusive article by Mahmut Akten, Executive Vice President of Retail Banking, in the latest edition of World Finance, available in print, on mobile and online now.

World News Media is a leading publisher of quality financial and business magazines, which enjoys a global distribution network that includes subscriber lists of prominent decision-makers around the world.


World News Media
Elizabeth Matsangou
Editorial Department
+44 (0)20 7553 4162

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