Market Overview

Sporting Life to Open First Vancouver Store at the Amazing Brentwood


TORONTO, July 27, 2018 (GLOBE NEWSWIRE) -- With the notable success of its 12 stores and growing e-commerce business, Sporting Life will enter British Columbia with a 44,000 SF store at The Amazing Brentwood in 2019. Sporting Life is distinguished by its unique mix of fashion and sport, combining upmarket apparel with high performance gear for activities including skiing, tennis and cycling. Prestigious brands like Arc'teryx, Canada Goose, Moncler, Hugo Boss, Nike, Adidas and Champion are paired with the most advanced technologies from Burton, Salomon, Volkl, Cannondale, Babolat and more. This mix positions Sporting Life to serve Vancouver's love for sport, luxury and athleisure with an offering unlike anything that exists in the market.

In addition to premium brands, Sporting Life is set apart by its signature in-store experience which includes beautiful store design, creative merchandising and knowledgeable staff. This focus on experience drove their decision to open its Vancouver's first location at The Amazing Brentwood – a 28-acre master planned community that will bring the best of Vancouver to one amazing place.

The Amazing Brentwood will feature world-class shops, restaurants, public plazas, entertainment and +6,000 new homes with SkyTrain connected. Each merchant will be carefully chosen to contribute to the complete urban experience that makes the project unique. With its established success and first-to-market positioning, Sporting Life will help to make The Amazing Brentwood a destination for the region.   

Sporting Life is a natural fit for The Amazing Brentwood which is designed for the future of retail, culture and lifestyle. To deliver a relevant product mix and experience, Sporting Life's buyers travel the world for inspiration and hyper-tailor each store to its market and retail environment. The Vancouver store will feature a west coast ambiance that celebrates the active BC lifestyle and aspirational setting at The Amazing Brentwood.  

"Vancouver's renowned active and health conscious population provides an ideal foundation for launching Sporting Life on the West coast," said Sporting Life co-founder and CEO David Russell. "We've had our eye on this city since Patti (co-founder of Sporting Life) and I lived in Vancouver years back. We see the value in this market and believe in the retail environment. We hope to ultimately have three stores in the greater Vancouver area."

Sporting Life's new Vancouver store is part of an innovation strategy designed to bring its signature retail experience to a wider audience, both in-store and online. A new website will launch in late summer 2018 which will adapt to users' interests and deliver individualized product offerings. Being at the forefront of innovation has enabled Sporting Life to retain its loyal customer base while propelling its expansion. With a pioneering approach and plans to operate up to 20 stores nationally, Sporting Life is primed to become a staple in Canadian families' healthy, active lifestyles for many years to come.

For more information about Sporting Life, please visit

About Sporting Life
The Sporting Life is fresh, fun, performance and quality; its ski, après ski and everything in between.  It is beach time with the kids or spin class at the club. From perfecting your forehand to getting back on the old bike. Sporting Life is hiking the trails of Banff or lounging on a boat in the Sea of Cortez. The Sporting Life- is the good life, and our customers are living it!  Sporting Life is a place where our customers can find the best, quality, brand name fashion and sports equipment that supports the active and energetic lifestyle they live and love. Sporting Life opened in 1979 with the belief that we could offer quality products and well-known brands, with knowledgeable service, that enhance our customer's active lifestyle.

For media inquiries, please contact:
Kristen McAdam
WILD Public Relations Inc.

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