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Rocky Mountain High Brands Announces Acquisition of FitWhey Protein Energy Drink

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DALLAS, July 27, 2018 (GLOBE NEWSWIRE) -- Rocky Mountain High Brands, Inc. (OTCQB:RMHB), a fully reporting lifestyle brand management company specializing in high-quality health and wellness products, announced today that the Company has acquired all of the assets, trademarks, intellectual property and ongoing business operations of BFIT Brands, LLC of Phoenix, AZ, which sells the whey protein and energy drink, FitWhey.  The Company filed a Form 8-K with the Securities and Exchange Commission on July 27, 2018.

Michael Welch, Chairman, President and Chief Executive Officer of Rocky Mountain High Brands, Inc., stated, "Strategic acquisitions are a key part of our business plan. We leverage areas where we have unique competitive strengths. FitWhey is our first strategic acquisition of an operating brand. It is a great brand in rapidly growing channels – fitness and nutrition. The acquisition of FitWhey and its distribution network strengthens Rocky Mountain High Brands' position in a key growth market."

Mr. Welch continued, "We believe that fitness and nutrition are key distribution channels for CBD-infused products, and FitWhey's products will play a lead role in capitalizing on this opportunity. We plan on introducing a CBD-infused version of FitWhey in the near future. FitWhey brings new sales channels to the Company, including nutrition stores, convenience stores, and fitness clubs. FitWhey's strong presence in the Desert Southwest will support brick and mortar expansion of our HEMPd product line, our Eagle Spirit Spring Water, and our Rocky Mountain High beverages into this dynamic market."

Mr. Welch concluded, "We are excited that the Founder/CEO of FitWhey, Erik Rothchild, will be joining our team.  Erik is an Army Veteran and a former men's physique bodybuilding competitor and champion.  He is currently ranked sixth in the country in the 60-meter sprint in the Men's 50 to 54 age category. Erik created FitWhey based on a need for a product with protein and caffeine to maximize performance, both during and after workouts. He is the driving force behind FitWhey and will be an important part of our efforts going forward. Erik has eleven years of experience in the ready-to-drink protein category."

Mr. Rothchild stated, "I am thrilled with the acquisition of FitWhey by Rocky Mountain High Brands.  As a pioneer in the protein/energy category, this gives FitWhey the opportunity to rapidly expand into new markets and provide FitWhey to fitness-minded consumers across the U.S. Rocky Mountain High Brands has built a very experienced team of beverage professionals and I look forward to being a part of their team."

For more information about FitWhey, go to https://drinkfitwhey.com/

To review the Form 8-K filing, go to
https://www.sec.gov/Archives/edgar/data/1670869/000166357718000333/mainbody.htm

About Rocky Mountain High Brands:

ROCKY MOUNTAIN HIGH BRANDS, INC., (RMHB) is a publicly-traded, lifestyle brand management company that markets "good for you" products to health-conscious consumers.

We are committed to empowering, motivating and inspiring healthy lifestyle habits that create a positive impact on everyday people. We reach those people with our brand messages and change people's lives with our products. Our products inspire people to choose wellness and healthy lifestyles.

Our mission is to help people live more productive and healthier lives.

The Company currently markets a lineup of two naturally flavored hemp-infused functional beverages under the name Rocky Mountain High. RMHB also bottles and distributes a naturally high alkaline spring water under the name Eagle Spirit Spring Water. In March 2018, the Company launched its HEMPd product line, which currently consists of CBD-infused topicals and nutraceuticals. The Company will introduce its CBD-infused waters in August, followed by a line of CBD-infused functional beverages in the fourth quarter. The Company recently acquired FitWhey, a unique water-based protein drink that is naturally sweetened, flavored and colored that combines the highest quality whey protein isolate with caffeine. RMHB continues to be innovative through R&D and bringing new products to market.

Our vision is to create and sell "good for you" products that touch people in fun, unique and relevant ways.

For interested investors, our stock symbol is RMHB.

For corporate information, please visit: RockyMountainHighBrands.com

Facebook: https://www.facebook.com/rockymountainhighbrands?fref=nf

Investors Hangout: http://investorshangout.com/Rocky-Mountain-High-Brands-Inc-RMHB-69150/

Investors Hangout is the only authorized Investors blog page for Rocky Mountain High Brands, Inc.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.

Contact:
Michael Welch, President and Chief Executive Officer
michael@rockymountainhighbrands.com

Investor Relations:
David Seeberger, Vice President and General Counsel
Phone:  (972) 833-1585 
Fax:  (214) 593-5617
david@rockymountainhighbrands.com

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