Market Overview

Soft Health Technologies Secures Patent for Remarkable Product Designed to Conquer Bladder Leaks and Revolutionize the Feminine Incontinence Market

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ALISO VIEJO, Calif., July 26, 2018 (GLOBE NEWSWIRE) -- Soft Health Technologies—emerging frontrunner in the fem-tech space and creator of a revolutionary new product designed to liberate the millions of women who experience mild to moderate bladder leaks, clinically known as stress urinary incontinence (SUI)—is pleased to announce it has been granted its latest in a series of patents for Finess.

Finess compared to a standard pad
Finess is 1/25 the size of a standard pad



Finess is a first-of-its-kind, over-the-counter disposable patch that stops bladder leaks before they start. The soft, comfortable single-use device is worn externally over the urethral opening to create a leak-proof seal. Issued on July 3, 2018, Finess' newest U.S. patent protects its technology which utilizes a gentle hydrogel technology to stop leaks from occurring by providing broad coverage through a single discreet device.  

"Until recently, there has been little or no innovation in the fem-tech space or the burgeoning fem-care market," says Soft Health Technologies co-founder and chief marketing officer Jenna Anderson, who has been on the leading edge of innovation in healthcare and technology throughout her career. "In the same way the invention of the tampon in the 1920s finally brought women across the globe a modern solution to feminine protection, Finess is bringing the bladder leak market into the 21st century—and it's about time. This new patent will not only enable Finess to bring relief to a long-underserved market, but also disrupt a growing $7 billion global industry—of which the U.S. share accounts for $2 billion—currently dominated by a couple of companies offering women few alternatives for dealing with bladder leaks other than bulky absorbent pads and invasive internal bladder supports."

SUI affects 1 in 3 adult females over 30 worldwide. It occurs commonly after childbirth and with the aging process and impacts the quality of life of more than 20 million women in the U.S. who experience unexpected bladder leakage during activities like running, dancing and jumping, as well as simple everyday actions such as sneezing, coughing and laughing. Recognizing that none of the existing options offered in the incontinence market, nor surgery, consider a woman's active lifestyle, body form or the desire for something more discreet and less invasive, Soft Health Technologies created Finess to provide women with light to moderate SUI a new level of protection, confidence and simplicity.

"Unlike any other product, Finess offers bladder-leak defense without discomfort, wetness, residue or odor," adds Anderson. "More importantly, it gives women the freedom they deserve to live life unencumbered by the challenges they face as females—and the courage to change the conversation about a subject that has been difficult to broach. Based on the early commercial sales of more than 500,000 Finess softpatches, we know we are well on the way to fulfilling our mission of empowering women to laugh often, worry less and enjoy all of life's moments—leak free."

For more information, visit www.havefiness.com.

About Finess: Developed by Soft Health Technologies—an emerging frontrunner in the fem-tech space—
Finess is a remarkably comfortable, compact, soft-foam disposable patch designed to liberate the millions of women who experience stress urinary incontinence (SUI). With a patented product that stops bladder leaks before they occur, Finess is disrupting a growing yet innovation-stagnant $7 billion global industry dominated by a couple of companies offering women few alternatives for dealing with bladder leaks other than bulky absorbent pads and invasive internal bladder supports. Worn externally over the opening of the urethra to create a leak-proof seal, the small single-use device utilizes a "peel-away" technology and a gentle hydrogel adhesive to enable easy application and removal, without the discomfort, wetness, residue and odor associated with current market products. Bringing new innovation and relief to a long-underserved market, this first-of-its-kind product is successfully providing women with light to moderate SUI a new level of protection, confidence, and simplicity, empowering them to laugh often, worry less and enjoy all of life's moments—leak free. Learn more about Finess at www.havefiness.com. Connect on Facebook, Twitter, Instagram and Pinterest.

MEDIA CONTACT:
Leslie Licano, Beyond Fifteen Communications, Inc.
leslie@beyondfifteen.com | 949-733-8679 x 101

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/d10dc342-565b-41af-9deb-c053b47200bc

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