Market Overview

Enormous Range and Market for US Highland (CRUZANI) Food Products

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ATLANTA, July 26, 2018 (GLOBE NEWSWIRE) -- US Highland/CRUZANI (OTC:UHLN), a Business development company that builds and acquires franchise concepts, as well as other related businesses, throughout the United States and International markets, has gained more than physical product assets in its June 29th acquisition of Supreme Sweets; CRUZANI's new proprietary portfolio of snack foods and baked goods is enormous and diverse. The combination of CRUZANI's new production capacity, new product range and a receptive national account base is the basis of CRUZANI's next phase $25 Million business plan.

The prepared snack food sector in which CRUZANI has become immediately qualified to participate is growing faster than many sectors in the economy and is now estimated to exceed $100 Billion annually or $325 Million per day. Currently, 94% of US consumers "snack" daily, with half of those consumers snacking more than once per day.  The convenience and impulse factors are so strong that snacking is replacing traditional meals for a growing segment of the population.  CRUZANI's new portfolio of products addresses not only the sweet and salty snacks that are currently popular, but also the growing desire for healthy snack options.

Energy and nutrition bars are particularly strong in overall market growth forecasts for the industry and are at the heart of CRUZANI Supreme division's past product development successes. However, the breadth of CRUZANI's range delivers significant wider opportunities.  Virtually every category of popular baked and otherwise prepared and packaged pleasure foods have been accreted into the CRUZANI asset portfolio.  Formulations, manufacturing capacity and know-how to supply top quality, value-oriented products are now in place for CRUZANI. The range is wide; donuts, danishes, cookies, muffins, cakes, bread, pies, tarts, bagels, crackers, brownies and more provide the basis for CRUZANI business growth by supplying supermarkets, big box stores, airline foodservice, QSR (Quick Service Restaurants), vending machine service operators, convenience stores and the broader hospitality industry.

CRUZANI Supreme division has in the past, and is still continuing, to receive product design requests from retailers and food service providers who are seeking new solutions to address consumer experimentation.  CRUZANI Supreme is currently engaged in new product development under both private label arrangements and its own branding.  Recently completed independent taste and quality testing is yielding new product launch plans that will be announced soon.

Everett Dickson, US Highland (CRUZANI) CEO commented, "We've made huge progress, fast.  In Q2 we've acquired impressive production capacity, a portfolio of food products to serve a rapidly growing sector and a team to implement CRUZANI expansion.  Now already in Q3, new business developments enabled through these assets will be announced.  We are on track to creating a food-based corporate success that our investors will be able to see in operation by way of products on the shelves of stores that they recognize and in food service operations that they respect."

Mario Parravano, CRUZANI Supreme head of production adds: "I am looking forward to being able to announce new customer projects. We are under confidentiality arrangements.  The quality and range of our new projects and customers is first-class. "

In March, 2018, US Highland also announced that it had acquired 100% of a health-conscious, restaurant concept, which will offer consumers a healthy diverse menu made with fresh organic ingredients every day. The brand is also headquartered in Atlanta, Georgia and is currently planning to expand across the Southeast. The chain will offer consumers a healthy, diverse menu made with fresh organic ingredients every day. The brand offers a diverse menu from flatbread sandwiches, bowls, wraps, salads, and fresh proteins such as chicken, turkey, steak and falafel.  All entrees are also available in pre-packaged "meal plans," for take-out.

About US Highland, Inc. (CRUZANI) 

US Highland, Inc. is a franchise development company that builds and acquires popular franchise concepts, and other related businesses, throughout the United States as well as International markets, with an emphasis on food and wellness. Our management team selects up and coming concepts with substantial growth potential. We bring fresh innovative brands to consumers that have great potential.  All of our brands are unique in nature by focusing on niche markets with untapped potential for development. 

Safe Harbor Statement 

This communication contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of US Highland, Inc and members of its management as well as the assumptions on which such statements are based. 

Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully, and the ability to complete before-mentioned transactions. 

The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results. 

For more information please contact:  

Everett M. Dickson, CEO  
info@ushighland.net 
3500 Lennox Road 
Suite 1500 
Atlanta, GA 30309 
(404) 419-2253 

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