Market Overview

Smithfield® Partners With Haylie Duff to Create Fresh, Fast, and Flavorful Meals for the Busy Back to School Season


SMITHFIELD, Va., July 26, 2018 (GLOBE NEWSWIRE) -- Smithfield® is partnering with cookbook author, actress, designer, and mom of two, Haylie Duff, to create exclusive recipes and time-saving tips that help busy families answer the age-old question, "What's for dinner?" Her original recipes including Tomatillo, Pineapple & Bacon Fresh Pork Tacos, Fresh Pork Loin Banh Mi Bowls, and Fresh Pork Gyros with Tzatziki, feature a variety of Smithfield Marinated Fresh Pork cuts and flavors, with just a few fresh ingredients, and can be made in a matter of minutes. At-home cooks can visit to view these quick and easy meal ideas, as well as the "Real Fresh, Real Flavor, Real Fast" recipe inspiration center, complete with wine pairings. In addition, consumers can enter a time-saving tip contest by sharing how they fit home-cooked meals into their busy weeknight routines for a chance to win a trip to Napa Valley, Calif., plus hundreds of other great prizes.

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"With back-to-school season around the corner, my family's schedule is about to get busier than ever – I'm always looking for hassle-free recipes that allow me to spend less time in the kitchen and more time at the dinner table," said Haylie Duff. "I love Smithfield Marinated Fresh Pork products because they're conveniently pre-seasoned, made with all-natural fresh pork, and the perfect base for any style of dish. You can make a healthy, delicious meal with little to no prep work any night of the week."

To enter the "Real Fresh, Real Flavor, Real Fast" contest, visit from now through Aug. 31 to submit your time-saving tip for getting dinner ready in 30 minutes or less using Smithfield Marinated Fresh Pork. Entries must be 50 words or less, and fit within one of three contest categories: Meal Preparation, Cooking Method, or Fresh Pairing (side dish). The grand prize winner will receive a four-day/three-night trip for two to Napa Valley, Calif. for the ultimate Wine Country experience, including roundtrip airfare, premium hotel accommodations, VIP tours and tastings at two premium wineries, and more. Plus, from Sept. 5 through Sept. 28, fans can vote daily on their favorite tips for a chance to win hundreds of sweepstakes prizes.

"At Smithfield, we know that families are always looking for versatile, convenient products that help them save time but don't skimp on quality and flavor," said Taylor Davis, associate brand manager of fresh pork marketing for Smithfield Foods. "Whether you're grilling, roasting, sautéing or slow-cooking, Smithfield Marinated Fresh Pork is a simple solution for creating fresh, fast, and flavorful weeknight meals that the whole family will love. We can't wait to see what time-saving tips, tricks, and dishes our fans create!"

Smithfield Marinated Fresh Pork is a collection of slow-marinated and perfectly seasoned fresh pork loin filets, sirloins, tenderloins, roasts, chops, and ribs that are made from 100 percent all-natural fresh pork with no artificial ingredients. Available in a variety of mouth-watering flavors including Roasted Garlic & Cracked Black Pepper, Slow Smoked Mesquite, Applewood Smoked Bacon, Sweet Teriyaki, and Roasted Garlic & Herb, you can easily integrate wholesome, home-cooked meals into your weeknight routine and beyond.

For more recipe inspiration and contest details, visit

About Smithfield
A leading provider of high-quality pork products, Smithfield was founded in 1936 in Smithfield, Virginia, establishing the town as the "Ham Capital of the World." From hand-trimmed bacon and slow-smoked holiday hams to marinated tenderloins, Smithfield brings artistry, authenticity and a commitment to heritage, flavor, and handcrafted excellence to everything it produces. With a vast product portfolio including smoked meats, hams, bacon, sausage, ribs, and a wide variety of fresh pork cuts, the company services retail, foodservice, and deli channels across the United States and 30 countries abroad. All of Smithfield's products meet the highest quality and safety standards in the industry. To learn more about how Flavor Hails from Smithfield, please visit,,  and Smithfield is a brand of Smithfield Foods.

About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, Farmer John®, Kretschmar®, John Morrell®, Cook's®, Gwaltney®, Carando®, Margherita®, Curly's®, Healthy Ones®, Morliny®, Krakus® and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit, and connect with us on FacebookTwitter and LinkedIn.

Media Contact:
Hunter PR for Smithfield
Tiffany Daggett
(212) 679-6600

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