Market Overview



Cash and Services Injection to Focus on Web Presence and Customer Engagement

Toronto, Ontario, Canada, July 23, 2018 (GLOBE NEWSWIRE) -- Franchise Holdings International, Inc. (OTC: FNHI), the parent company of Worksport LTD Inc., an innovative manufacturer of high quality, functional, and aggressively priced tonneau / truck bed covers for the light truck market, has received a US $100,000 in cash investment and US $200,000 in online services and marketing to improve online presentation and awareness from a leading internet marketing firm with a track record of success in building online presence and sales. All this is geared to supporting FNHI and its subsidiaries in achieving their objectives. These services will be rendered over the coming 18 months.

Some of the key initiatives the company will be launching include web development, search engine optimization (SEO), social media, investor education content and tools, and strategic media placements. FNHI also has plans to implement an advanced new customer relationship management (CRM) system designed to streamline customer data and communications for its Worksport subsidiary in order to maximize sales revenue, shorten the customer buying cycle and increase customer/dealer retention and satisfaction.

The first project currently being kicked off is a complete redesign of the and websites with the objective of fortifying the brand image while improving user experience through more advanced content delivery capabilities.  As a part of Worksport's overall expansion plan, the redesign will enable Worksport to cultivate better relationships with an expanded dealer network throughout Canada, the U.S. and all of Latin America. Secondly, the initiative will help to improve brand loyalty and evangelism by consumers who purchase truck covers through Worksport's dealer/distributor network.

"We expect this new branding and online presence will make a significant difference to our operations," said FNHI CEO Steven Rossi. "It is part of an overall plan to bring our entire web presence up to date, with a new brand image."

The company is already in progress of rolling out a new social media strategy for FNHI and Worksport to support a better brand experience, strengthen relationships and improve shareholder, consumer and dealer satisfaction. Social media properties such as Twitter, Facebook, LinkedIn and Instagram will be leveraged as tools to distribute engaging content designed to provide high value and improved service to stakeholders and consumers. The new marketing strategy will be utilizing social listening tools to identify brand sentiment, risk and opportunities to strengthen brand promise, improve product offerings and overall value to shareholders and customers.

About Franchise Holdings International

Worksport, Franchise Holdings International's wholly owned subsidiary, was founded in 2011 to breathe innovation into the existing tonneau / truck bed cover market. Tonneau / truck bed covers have remained much the same in price and design since 2005 with one main company controlling a majority of the tonneau / truck bed cover market. This dynamic market segment is in need of a new innovative manufacturer of high quality, functional, and aggressively priced tonneau / truck bed covers. Worksport has developed multiple products for all of the most prominent pickup trucks available in North America. Details of most products can be found at Worksport sells its products through master warehouse distributors, dealers, and online retailers in Canada and the U.S.

Forward-Looking Statements

This document may contain forward-looking statements, relating to Franchise Holdings International Inc. operations or to the environment in which it operates, which are based on Franchise Holdings International Inc. operations, estimates, forecasts and projections. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict, and/or are beyond Franchise Holdings Internationals Inc. control. A number of important factors could cause actual outcomes and results to differ materially from those expressed in these forward-looking statements. Consequently, readers should not place any undue reliance on such forward-looking statements. Franchise Holdings International Inc. disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


For more information, contact:
Franchise Holdings International

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