Market Overview

$25 Million Food Production Capacity Now at US Highland (CRUZANI)

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PHOENIX, July 19, 2018 (GLOBE NEWSWIRE) -- US Highland (OTC:UHLN), a franchise development company that builds and acquires franchise concepts, as well as other related businesses, throughout the United States and International markets, is rapidly developing new business plans to deploy millions of dollars of food production assets that US Highland (CRUZANI) acquired from Supreme Sweets on June 29th.

Through this strategic acquisition, US Highland (CRUZANI) brings manufacturing capability in-house, for the first time.  Top management from US Highland (CRUZANI) and Supreme have now held business launch meetings in Atlanta to prioritize opportunities.  The first goal is to implement a new business plan to take the new business segment of US Highland (CRUZANI) from approximately $1 million in sales to the $25 million sales level, which these production assets enable.  Through this acquisition of Supreme, US Highland (CRUZANI) has gained a portfolio of existing commercial customers including well-known North American food retailers.  These top rated customers serve as the foundation for targeted growth.  Many of these customers have indicated their intention to increase order volumes in response to Supreme gaining new operational strength.  This has now been achieved.

The second phase will be to evolve the food product mix toward high-value, high-margin production in the growing artisan food sector.  Management has its sights set on expansion into GMO-free, all natural, no preservative, kosher and other high-skill areas, combining US Highland (CRUZANI)'s innovation talent and high capacity facilities.  These profitability-boosting moves can increase the dollar value of production capacity beyond $25 million.  The quality and breadth of the production resources now owned by US Highland is impressive.  Its 650-linear-foot spiral blast freezer can take food products down to minus 20C in only 3½ minutes.  This gives US Highland (CRUZANI) the existing capacity to make future North American and international frozen food deliveries.  The company's dedicated cookie machines each have the capacity to generate 24,000 cookies per hour.  The production asset portfolio is astutely broad-based for the baked goods sector.  It balances growth possibilities without being overly specialized.  There are hundreds of equipment pieces and accessory components comprising the production equipment resource base now belonging to US Highland (CRUZANI), situated in a purpose-built 38,000 sq.ft. facility, with room for expansion.

Prior to the acquisition by US Highland (CRUZANI), Supreme Sweets had been a Toronto based commercial bakery delivering custom private label products since 2015 to restaurant chains and grocery retailers. It was founded by husband and wife team Mario and Barbara Parravano, an award-winning couple with decades of combined experience. They founded Supreme as a platform to launch own-brand recipes and production innovation techniques.  It has been their plan to operate as part of a public company.  This goal has now been attained, activating the company's full potential. These operations are now internal to US Highland (CRUZANI) for the immediate benefit of UHLN shareholders, where the Parravanos now manage US Highland (CRUZANI)'s production operations.

Everett Dickson, US Highland (CRUZANI) CEO commented, "It's a remarkable win for UHLN shareholders to gain such valuable assets and talent so quickly.  We have ambitious plans.  We want to scale-up fast, but will also plan smart for sustainable growth."

Mario Parravano adds: "Our growth prospects are strengthened by the fact that we have the ability to create unique technical innovations in the production process.  We are not just a me-too bakery.  We are an innovative food producer that has a number of pleasant surprises to share via future product development."

In March, 2018, US Highland also announced that it had acquired 100% of a health-conscious, restaurant concept, which will offer consumers a healthy diverse menu made with fresh organic ingredients every day. The brand is also headquartered in Atlanta, Georgia and is currently expanding across the Southeast. The chain offers consumers a healthy, diverse menu made with fresh organic ingredients every day. The brand offers a diverse menu from flatbread sandwiches, bowls, wraps, salads, and fresh proteins such as chicken, turkey, steak and falafel.  All entrees are also available in pre-packaged "meal plans," for take-out.

About US Highland, Inc. (CRUZANI)

US Highland, Inc. is a franchise development company that builds and represents popular franchise concepts throughout the United States as well as International markets, with an emphasis on food and wellness. Our management team selects up and coming concepts with substantial growth potential. With diminishing territory available to older franchise brands, we bring fresh innovative brands to consumers that have great potential.  All of our brands are unique in nature by focusing on niche markets with untapped potential for development.

Safe Harbor Statement 

This communication contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of US Highland, Inc and members of its management as well as the assumptions on which such statements are based. 

Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully, and the ability to complete before-mentioned transactions. 

The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results. 

For more information please contact:  

Everett M. Dickson, CEO  
info@ushighland.net 
3500 Lennox Road 
Suite 1500 
Atlanta, GA 30309 
(404) 419-2253 

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