Market Overview

Takis Flavor Challenge Fires Up Taste Buds with Four New Flavors

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COPPELL, Texas, July 19, 2018 (GLOBE NEWSWIRE) -- Takis® unveils four exciting new flavors to its lineup of spicy rolled tortilla chips as a part of the Takis Flavor Challenge. The flavors – Lava, Wild, Angry Burger and Titan – highlight a variety of unique flavor combinations to ensure every Takis lover will have a favorite.  

  • Lava – spicy chipotle and cheesy goodness
  • Wild – flamin' spicy buffalo
  • Angry Burger – hamburger and zesty dill pickle
  • Titan – fiery chipotle with a twist of tangy lime

The four new flavors expand on the intense, daring taste Takis fans know and love by featuring innovative, bold and trendy combinations. Available in stores for a limited time only, fans across the country are challenged to taste each flavor and vote on their favorite.  The winning flavor will become a permanent part of the Takis flavor portfolio. Participants or fans who vote on the new and fun flavors will be randomly selected to win cool prizes.

"With the growth the Takis brand is experiencing, this contest is a great way to reward and engage our already loyal fanbase, while introducing our fun and bold snacks to new consumers," said Angela Manor, Marketing Manager, Barcel USA. "We're excited to see which of the four new flavors our fans think is worthy of adding to the Takis lineup."

The grand-prize winner will receive a three-month supply of Takis, a Takis skateboard and a Takis guitar. An additional ten first-prize winners will receive a Takis skateboard and five second-prize winners will win a Takis guitar.

Participants can vote daily for their favorite choice by texting WILD, LAVA, BURGER or TITAN to 484848. To participate via email, send an email to promotions@takisus.com with your complete name, mailing address, telephone number and date of birth in the body of the email with the subject line "Takis Intense Flavor Instant Win Promotion."

The Takis Flavor Challenge runs from July 2 to September 1 and is open to residents in all 50 states aged 13 years or older. The winners of the Takis Flavor Challenge prizes will be notified via mail, phone, text message and/or email.  

For more information and complete rules visit www.takisus.com.

Takis, best known for its hot and spicy flavor, Fuego, is one of the fastest growing brands in the tortilla snacking category. Takis is a brand of Barcel USA, a leader in the snacking industry. Based in Coppell, TX, Barcel USA manufactures a variety of salty and confectionery snacks and is a division of Grupo Bimbo, the largest bakery in the world, with family-favorite brands like Thomas' and Sara Lee bread. Takis has a robust and loyal following and boasts more than 4.2 million followers across its social pages. For more information about Takis or Barcel USA, visit https://barcel-usa.com/.

Contact:
Nicole Lasorda
610-228-0454
nicole.lasorda@buchananpr.com 

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