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CAKE by Accelerize Delivers Vertical Enterprise Software Solution for Mortgage Industry that Combines Customer Journey Analytics with Lead Generation Technology

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Digital Marketing SaaS Provider Transforms Lead Acquisition, Management and Routing Process to Boost ROAS and Increase Lead Monetization

NEWPORT BEACH, Calif., July 19, 2018 (GLOBE NEWSWIRE) -- Accelerize (OTCQB:ACLZ) (OTC:ACLZ) and its digital marketing software division CAKE today announced the availability of a marketing intelligence solution that seamlessly integrates lead generation technology with multi-channel measurement for complete visibility into campaign performance and lead quality for key optimization opportunities. With Journey by CAKE – an enterprise, cloud-based platform that collects and analyzes data in real-time – mortgage companies gain wider visibility into lead acquisition and multi-channel digital marketing activities, enabling them to monetize leads for higher returns on advertising spend (ROAS). 

Journey by CAKE provides marketers with the ability to capture the complete customer journey, from the first interaction with a brand's message all the way to the funding of a loan. Journey delivers advantages to mortgage providers including:

  • Powerful Lead Distribution and Monetization – Automate lead generation and monetization efforts with powerful tools for collecting, analyzing and distributing leads in real-time. 
  • Lead Qualification – Qualify leads in real-time based on unique criteria to optimize ROAS. 
  • Closing the Loop – Gain clarity into the customer journey all the way from initial interaction to loan origination and fulfillment, providing insights to further optimize lead generation processes. 
  • Powerful Insights – Advanced analytics dashboards provide powerful customer journey insights and performance of multi-channel marketing efforts to help optimize lead to loan origination (funding) efficiency.
  • Digital Marketing Integrations – Easily extract performance data from media platforms including Google, Facebook and Bing to better understand channel performance and ROAS. 

"Mortgage companies have encountered significant pain points during the customer journey and lead distribution process including a lack of marketing performance insights and closed-loop measurement," said Santi Pierini, CAKE President and Chief Operating Officer. "We are entering a new era and it's crucial for mortgage providers to embrace marketing solutions to gain an end-to-end view of the customer journey and help them move forward in the evolving landscape. Mortgage industry leaders leveraging CAKE's marketing intelligence platform have already achieved a 255% month over month ROAS improvement. It is clear that mortgage companies able to prioritize the channels, sources and campaigns that result in the strongest ROAS have a clear competitive advantage." 

An effective online marketing strategy requires a lot of time and expertise. In fact, according to a 2017 Mortgage Marketing Report, the majority of survey respondents cited their biggest challenges are that they do not consider themselves to be marketing experts and are unsure about where to focus their marketing efforts nor how to prioritize channels such as paid search, direct, display, email and social.

About CAKE by Accelerize

CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.

About Accelerize

Accelerize Inc. (OTCQB: ACLZ) (OTC:ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com

Use of Forward-looking Statements

This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the benefit and impact of Journey by CAKE, challenges facing those in the mortgage industry and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.

Media Contact

Brittany Christopher

PR@getCAKE.com

(949) 548-2253 x 257

Investor Contact

Ascendant Partners, LLC

Richard Galterio

Rich@ascendantpartnersllc.com

(732) 410-9810 

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