Market Overview

CCF Holding Company Announces Terms of Reverse Stock Split

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CCF Holding Company (OTCPK: CCFH) (the "Company"), the holding company
for Heritage Bank, today announced that the Company filed an amendment
to its Restated Articles of Incorporation with the Secretary of State of
Georgia to effect a 1-for-10 reverse stock split of its common stock.
The reverse stock split will take effect at 11:59 p.m. Eastern Time on
July 31, 2018 and will be effective with respect to shareholders of
record at the close of business on that date (the "Effective Time"). As
a result, at the Effective Time the Company's 21.1 million outstanding
shares of common stock will be reduced to 2.1 million. Shareholders who
would otherwise hold fractional shares of the Company's common stock as
a result of the reverse stock split will be entitled to receive cash in
lieu of such fractional shares. The reverse stock split will not have an
impact on the overall economic value of the Company; however, since the
reverse stock split will reduce the number of common shares outstanding
it is expected to result in a corresponding increase in the bid price of
the Company's common stock.

The Company's shares of common stock will continue to trade on the OTC
Markets Group under the symbol "CCFH" with the letter "D" added to the
end of the trading symbol for a period of 20 trading days to indicate
that the reverse stock split has occurred. Following the 20 day period,
the ticker symbol will revert back to "CCFH." In addition, the Company's
shares of common stock will also trade under a new CUSIP number
effective August 1, 2018. Shareholders of record as of the Effective
Time will receive a letter of transmittal from the Company's transfer
agent with instructions regarding the exchange of their common stock
certificates into new certificates reflecting the post-split shares
owned.

About CCF Holding Company

With $493 million in total assets as of June 30, 2018, CCF Holding
Company, through its wholly-owned subsidiary, Heritage Bank, offers a
broad range of financial services through its six branches in Clayton,
Henry, and Fayette counties in Georgia.

The Company's common stock trades on the OTC Markets Group under the
symbol "CCFH."

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements, which can be
identified by words such as "expected," "will," "plan," "likely"
"project," "may," and similar references to future periods.
Forward-looking statements are subject to risks, uncertainties, and
other factors which could cause actual results to differ materially from
future results expressed or implied by such forward-looking statements.
Factors which could cause actual results to differ materially from the
anticipated results or other expectations expressed in the
forward-looking statements include, but are not limited to: (1) the
strength of the United States economy in general and the strength of the
local economies in which the Company conducts its operations which could
result in, among other things, a deterioration in the credit quality or
a reduced demand for credit, including the resultant effect on our loan
portfolio and allowance for loan losses and the rate of delinquencies
and amounts of charge-offs, or adverse changes in asset quality in our
loan portfolio, which may result in increased credit risk-related losses
and expenses; (2) adverse conditions in the stock market, the public
debt market and other capital markets (including changes in interest
rate conditions) and the impact of such conditions on the Company; and
(3) actions taken by banking regulatory agencies related to the banking
industry in general and the Company or Heritage Bank specifically. The
assumptions underlying the forward-looking statements could prove to be
inaccurate. Therefore, we can give no assurance that the results
contemplated in the forward-looking statements will be realized. The
inclusion of this forward-looking information should not be construed as
a representation by our Company or any person that the future events,
plans, or expectations contemplated by our Company will be achieved. All
subsequent written and oral forward-looking statements concerning the
Company or any person acting on its behalf is expressly qualified in its
entirety by the cautionary statements above. We do not undertake any
obligation to update any forward-looking statement to reflect changes in
circumstances or events that occur after the date the forward-looking
statements are made.

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