Market Overview

Curalate and Ripple Street Partner to Bring Social Commerce to Influencer Marketing


In a new partnership, Curalate and Ripple Street (formerly House Party,
Inc.) have teamed up to make content generated by Ripple Street's
network of 1.1 million influencers shoppable, enabling consumers to go
from inspiration to transaction, instantly. With Curalate's Social
Commerce platform, brands can now drive downstream conversions in
addition to brand awareness from fan-generated content.

Ripple Street's programs deliver millions of impressions and thousands
of pieces of consumer-generated content (CGC). This partnership provides
brands with a measurable way to leverage their CGC while keeping
consumers engaged. The combined power of Curalate's platform and Ripple
Street's content increases shopper engagement and provides a gateway to
new purchases. Initial clients are seeing a 70% engagement rate, 50%
reduction in bounce rates and 45% increase in revenue per site visitor
who engages with Curalate-powered content.

"Social content can be a powerful driver of product consideration. By
partnering with Ripple Street, we're working to change how people
discover things they never knew they needed in their lives," said Apu
Gupta, CEO of Curalate.

"Consumers are bombarded with over 10,000 brand messages a day. Together
with Curalate, we're allowing brands to capture consumer attention in a
unique, authentic way, building trust and creating long-term loyal
customers," said Chris Maher, CEO of Ripple Street.

By 2020, brands and retailers are expected to spend an estimated $10B
dollars on influencer marketing, relying on CGC to persuade shoppers.
With this new partnership, brands and retailers can now leverage their
influencer content to drive greater reach, engagement and return on
their investment.

About Curalate:

Curalate enables brands to use social content and social audiences to
sell more effectively online. Over 1,000 brands and retailers use
Curalate to turn images and videos into shoppable content on their
sites, social channels, ads, and emails.

About Ripple Street:

Ripple Street, formerly House Party, Inc., is the leading
shopper-centric influencer platform for guiding store trips and igniting
shopper loyalty. We build communities of authentic consumer influencers
and provide them with the tools they need to experience and share the
brands and retailers they love, online and off. Our platform enables
brands to identify influential shoppers, engage them with immersive
brand experiences and amplify their advocacy through social media and
word of mouth, generating double digit brand lifts and strong ROI.

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