Market Overview

Flora Springs Winery's Campaign for a White Wine Emoji Embraced by Global Wine Community


Springs Winery & Vineyards
, a family-owned, Napa Valley wine
estate, is excited to announce that the campaign it launched in December
2017 to promote the establishment of a White Wine Emoji has been
embraced by the global wine community with several petitions – including
Flora Springs' own – to the Unicode Consortium, the body that governs
when and how such coding developments and updates occur. It has been
over six months since Flora Springs began promoting the creation of the
White Wine Emoji via its popular social media channels, which comprise a
community of over 100,000 people.

This press release features multimedia. View the full release here:

Flora Springs Winery created this button encouraging white wine lovers to support its White Wine Emo ...

Flora Springs Winery created this button encouraging white wine lovers to support its White Wine Emoji campaign. (Graphic: Business Wire)

"It's gratifying to see other wine companies follow our example of
making wine fun and relevant with their own petitions and campaigns to
establish a White Wine Emoji," said Nat Komes, General Manager of Flora
Springs. "The Unicode Emoji Subcommittee encouraged us to work as a
global community on the project, and these additional efforts of wine
companies and of course white wine lovers around the world will help us
reach the goal Flora Springs sought when we started this movement."

Flora Springs' campaign for a White Wine Emoji began in late 2017 when
the winery's social media ambassadors became frustrated that there was
no emoji for wine other than a red wine emoji, although there are two
beer emojis, a sparkling wine emoji and numerous cocktail emojis. The
team decided to launch a campaign directed to its social media
followers, using the hashtag #WhiteWineEmoji and linking it to Flora
Springs through @florasprings. Subsequently Flora Springs created a
white wine emoji graphic, distributed white wine emoji buttons and even
developed a special white wine emoji–themed tasting and wine package at
its popular tasting room in St. Helena.

The campaign caught on, with hundreds of Flora Springs followers and
white wine lovers expressing their desire for a White Wine Emoji. In
early May 2018 Flora Springs submitted a 9-page petition to the Unicode
Consortium, and also launched a
to further boost support for the White Wine Emoji. It was
at that point that the Consortium encouraged Flora Springs and the other
wine companies that submitted petitions nearly simultaneously to work
collaboratively on the project, as opposed to one company taking the

"We are more optimistic than ever that the White Wine Emoji will become
a reality, and that white wine lovers will finally have more than one
digital wine icon on their smart phones," said Komes. "As a small
winery, we adopted social media early on as a way of personally engaging
with our customers, and it's wonderful to see that the community we
built had such an influence on getting the white wine emoji campaign
established. We still encourage white wine lovers to sign the
. Who knows, maybe there will even be an option for pink
wine lovers!"

About Flora Springs Winery & Vineyards

Founded by John and Carrie Komes and Julie (Komes) and Pat Garvey, Flora
Springs Winery & Vineyards is located at the base of the Mayacamas
Mountains on an estate straddling the Rutherford and St. Helena
appellations of Napa Valley. Named after John and Julie's mother, Flora,
and for the natural springs on the winery property, Flora Springs has
been a family affair through three generations. As both artisan
winemakers and growers, the family is committed to both innovative
technology and the traditions of fine winemaking as well as the
responsible stewardship of its 350 acres of vineyards. Today, ninety
percent of Flora Springs' red wines are sourced from its organically and
sustainably-farmed estate vineyards. More information at

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