Market Overview

FabFitFun Launches First Conference, FabFitFun Founder Collective


Inaugural Event Brings Together Consumer Brand Leaders, Celebrities
and Influencers to Discuss the Business of Building a Brand

Leading women's lifestyle brand FabFitFun
announced the launch of the FabFitFun
Founder Collective
, an event for entrepreneurs to learn from the
experts what it takes to build a lasting consumer brand. The Founder
Collective will take place at the FabFitFun Summer House and will
include panels, networking, leadership seminars, and more. Attendees
will also be treated to activations by brand partners and will be
invited to build their own FabFitFun boxes.

"We hear from so many budding entrepreneurs that are interested in
either starting or growing a brand across different lifestyle categories
and wanted to share the expertise we've gained over the last five years
of curating the FabFitFun Box," said Katie Rosen Kitchens, co-founder
and editor-in-chief, FabFitFun. "We've put together an incredible lineup
of founders and executives across different areas of expertise from
brand building to influencer marketing to product development. This is
going to be a can't-miss event for anyone that wants to grow their brand
or understand the process of becoming a FabFitFun partner."

Confirmed speakers include:

  • Katrina Scott, Co-founder, Tone It Up
  • Lauryn Evarts, Founder and Creative Director of The Skinny Confidential
  • Tori Spelling, Actress
  • Peter Pham, Co-founder, Science
  • Erika Domesec, Founder, "PS - I Made This…"
  • Dr. Karyn Grossman, Founder, Karyng Skincare
  • Chris Birchby, Founder and CEO, COOLA
  • Rosie O'Neill, Co-founder and Co-CEO, Sugarfina
  • Shamin Rostami, Managing Director, BAM Ventures
  • Ara Katz, Co-founder and Co-CEO, Seed
  • Cat Chen, Founder and CEO, Skylar Body
  • Tera Valdez-Peterson, CEO, NuFACE
  • Greg Fleishman, Co-founder, Foodstirs
  • Hannah Skvarla, Co-founder, Little Market
  • Allison Wood, Founder and CEO, Camera IQ
  • Ivka Adam, Founder and CEO, Iconery
  • Erin Condren, Founder, Erin Condren Design
  • Nicole Trunfio, Founder, ERTH Jewelry
  • Jenifer Luisi Dasho, Head of Consumer and Creator Marketing, Pinterest
  • Pavllo Zengo, Head of Brand Partnerships, Foreo
  • Nicole Cutright, Director of Merchandising and Brand Partnerships,
    DIFF Eyewear
  • Sarah Wilson, Strategic Partnerships Manager, Fashion, Food &
    Lifestyle at Facebook/Instagram
  • Liz Cadman, Founder, My Subscription Addiction
  • Michelle Greathouse, Southwest USA Area Community Manager, Lululemon
  • Amanda Forth, Founder, The Crystal Boutique
  • Michael Heyward, Co-founder and CEO, Whisper
  • FabFitFun executives including Co-founders Katie Rosen Kitchens,
    Michael Broukhim and Daniel Broukhim

Activations available to all attendees include:

  • FabFitFun Build-a-Box
  • Lululemon "7 Steps to a Calmer You" wellness sessions
  • Sugarfina candy bar
  • NuFACE Lifting Lounge
  • Priv braid bar and massages
  • Crystal prescriptions by The Crystal Boutique
  • Manicures by NCLA
  • Goal Setting activation by Erin Condren
  • Osea Facials
  • Little Words Project bracelets activation
  • ISH Lip & Brow Bar
  • Tarot Card Reader
  • ….and more

About FabFitFun:

Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and
Editor-in-Chief Katie Rosen Kitchens, FabFitFun is a lifestyle
membership that inspires women to lead happier, healthier lives through
product and brand discovery. Its flagship product, the FabFitFun Box,
delivers a curated collection of full-size products across beauty,
fashion, wellness, fitness, home, technology and beyond – each season.
In addition to the box, FabFitFun members receive access to FabFitFunTV,
a streaming video service offering on-demand wellness videos, daily
lifestyle content, the FabFitFun online Community and year-round
exclusive sales and shopping experiences. Join
by visiting

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