Market Overview

Marketing Analytics Engagement for a Smart TV Manufacturer Helped Re-Prioritize Product Offerings | Quantzig

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Quantzig, a pure-play analytics solutions provider, has announced the
completion of their latest marketing
analytics engagement for the smart TV market
. A smart TV
manufacturer wanted to identify strategies to monitor the impact of
their marketing campaigns and evaluate their overall sales performance.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180731005688/en/

Marketing analytics engagement for a smart TV manufacturer helped re-prioritize product offerings. ( ...

Marketing analytics engagement for a smart TV manufacturer helped re-prioritize product offerings. (Graphic: Business Wire)

According to the marketing analytics experts at Quantzig,
"Marketing analytics helps companies measure and optimize their
marketing activities and streamline efforts to improve sales
performance."

Modern customers are increasingly favoring online media as a source of
entertainment. This has resulted in the proliferation of high-speed
internet across the globe, which, in turn, is providing a boost for the
smart TV market. Furthermore, the growing demand for online streaming
has opened prospects for service providers to venture into the Over the
Top (OTT) space. However, the increasing popularity of smart TV has
affected the cable TV market as well as the set-top-box and the
conventional entertainment platforms, especially in the developed
countries.

Request
a proposal
to see how Quantzig's solutions can help you.

The marketing analytics solution helped the smart TV client to diagnose
deficiencies in their specific channels and accordingly make adjustments
to strategies to enhance their overall marketing program. The client was
also able to effectively monitor their marketing campaigns and
understand the overall sales performance.

To know more about the benefits of marketing analytics solution, request
a demo

This marketing analytics solution provided
benefits that helped the client to:

  • Diagnose deficiencies in specific channels and accordingly make
    adjustments to strategies
  • Identify ways to re-prioritize product offerings and launch new
    products in niche market segments
  • To know more about the benefits of marketing analytics, get
    in touch

This marketing analytics engagement offered
predictive insights on:

  • Determining the true ROI of their marketing activities in terms of
    social media and email marketing success
  • Devising robust business models to stay relevant in the smart TV space
  • To gain relevant insights and understand the scope of our research, request
    a proposal

View the complete marketing analytics summary here:

https://www.quantzig.com/content/smart-tv-marketing-analytics

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US,
UK, Canada, China, and India. For more than 15 years, we have assisted
our clients across the globe with end-to-end data modeling capabilities
to leverage analytics for prudent decision making. Today, our firm
consists of 120+ clients, including 45 Fortune 500 companies. For more
information on all of Quantzig's services and the solutions they have
provided to Fortune 500 clients across all industries, please contact us.

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