Market Overview

Portland to Get First Grocery Focused on Health When Basics Market Opens This Summer


– New Concept Emphasizes Cooking, Nutrition and Education For All –

A new company backed by the founder of Pacific Foods is reinventing
grocery with a small format concept that integrates a market, nutrition
classroom and discovery kitchen under one roof to increase access to
foods at peak nutrition.

The new Basics Market will open late this summer at 5035 NE Sandy Blvd.,
anchoring The Portland Clinic at the former home of the city's legendary
Gustav's Der Rheinlander Restaurant. A second location is expected to
open by year end in Tualatin with a third in Beaverton in 2019.

At 7,500 square feet – a fraction of a typical grocery – Basics is
designed for access, offering just what people need to cook healthy
meals at home. Shoppers will find ingredients organized by recipes at
five meal stations, developed by an in-house culinary director and
vetted by a nutritionist for optimal health. Shelves will be stocked
with just a few choices in every category, prioritized by local and
sustainable suppliers whenever possible. The best produce of the season
will be delivered fresh daily, and shoppers can choose from high quality
regional meats and dairy products.

A third of the space will be dedicated to nutrition and culinary
education, with a full calendar of diverse classes daily. An in-store
nutritionist will be on hand to guide shoppers interested in improving
their health. Upstairs neighbor The Portland Clinic is expected to take
full advantage of the store to help patients avoid and improve health
conditions, from diabetes to heart health.

"When you have the skills to cook your own meals and a little nutrition
guidance, you're really taking your health into your own hands," said
Store Manager Erin Leiker. "What's important to all of us is fostering
heath and connections in the store, around the table and at the farm.
That's what attracted me to Basics."

A collective of farmers, ranchers, grocery veterans and consumer
packaged goods experts are building Basics with Chuck Eggert, whose
family members practice regenerative agriculture while also managing
some of the largest organic farming operations in the state. Much of the
meat, poultry and eggs carried at Basics will be from Eggert family
farms, where they provide plenty of access to pasture, and enriched
environments that take comfort and overall well-being into account.
Products from the Eggert's family-run dairies are expected to hit
shelves by the end of the year. Eggert is also working to nurture new
agricultural ventures and manufacturing throughout Oregon.

"We think one of the best things for your health is to cook your own
food, and that the most nourishing ingredients you can use are in
season, grown locally," said Eggert. "One of the ways we saw to help
people get the best nutrition was to make what we grow and raise here in
Oregon more accessible, and we're working with others to do the same."

About Basics

Basics is a Portland market, classroom and gathering place designed to
help more people cook healthy meals at home. It finds the freshest, most
flavorful ingredients, pairs them with simple recipes, and shares
kitchen skills and nutrition know-how so everyone can cook healthy meals
at home. It supports regional farmers, growers and manufacturers by
sourcing products from farms that prioritize soil health, animal
welfare, regenerative practices and seasonal rhythms. Recipes are
developed by an in-house chef and evaluated for optimal health by the
Basics' nutritionist. For more information visit

View Comments and Join the Discussion!