Market Overview

PROBAR Launches New live™ Probiotic Nutrition Bars


creator of delicious and convenient organic plant-based foods that power
active lifestyles, has introduced PROBAR
, a new line of fresh, whole-food bars infused with the
power of live probiotics. Available in four delicious varieties,
including Peanut Butter, Almond Butter, Coconut Cashew and Peanut Butter
Chocolate Chip, each PROBAR live bar features a clean ingredient panel
packed with real nuts, seeds and dates for natural sweetness. Launching
just in time to power any activity under the sun, PROBAR live delivers 10
grams of plant-based protein
and one billion CFUs (colony forming
units) of probiotics
with zero added sugar. PROBAR live bars
are rolling out at Whole Foods Market stores nationally, and at
with additional retailers to follow this year.

This press release features multimedia. View the full release here:

New PROBAR live Probiotic Nutrition Bars (Photo: Business Wire)

New PROBAR live Probiotic Nutrition Bars (Photo: Business Wire)

"From the beginning, we've been dedicated to creating the most
delicious, whole-food bars possible made with real superfood ingredients
– so no matter if you're running a marathon, out on the trail, or can't
find time for a full meal between meetings – you can always feel good
about reaching for PROBAR," said Jeff Coleman, founder and CEO of
PROBAR. "Our new PROBAR live bars take this dedication to the next
level, with a fresh take on plant-based protein bars by infusing the
functional benefits of probiotics into every bite. In our pursuit to
deliver the cleanest nutrition panel possible, we've also focused on
real food, like nuts, nut butters, pumpkin seeds, sesame seeds and date
paste to let the true flavors of the ingredients shine through without
adding unnecessary sugars. The result is indulgent and satisfying, and
we feel confident consumers will agree!"

PROBAR live bars are found in the refrigerated section to maintain
freshness and optimal texture as they are made without any preservatives
or emulsifiers. Each bar contains 310-320 calories, for the perfect
midday snack, pre/post workout fuel or as a meal replacement. Additional
details include:

  • Peanut
    – Perfect for the peanut butter lover, this bar packs a
    punch with sunflower, sesame, flax, pumpkin, and chia seeds along with
    real peanut butter to satisfy any peanut craving.
  • Peanut
    Butter Chocolate Chip
    – This bar is a delicious blend
    of peanuts mixed with unsweetened chocolate chips and sea salt for a
    better-for-you take on an indulgent classic without the guilt.
  • Coconut
    – Reminiscent of a tropical vacation, this bar
    is a perfect blend of almonds, cashews, coconut, coconut oil and a
    touch of sea salt.
  • Almond
    – This bar is loaded with nuts and seeds such as
    almonds, cashews, sunflower, sesame, flax, pumpkin and chia seeds that
    add just the right amount of crunch.

New live bars are USDA Organic, Certified Gluten-Free and Non-GMO
Project Verified. For more information, please visit


PROBAR is on a mission to create delicious, convenient, organic,
plant-based, gluten-free and dairy free foods to fuel an active
lifestyle. Whether it's training for a marathon or off to Pilates,
PROBAR delivers the nutrients our bodies need to power through a workout
and sustain energy throughout the day. As one of the original whole-food
organic nutrition bars, PROBAR maintains its commitment to quality
through clean, real food ingredients, that have a small impact on the
earth and a significant, positive impact on our bodies. PROBAR is
available nationwide at natural, conventional and specialty stores as
well as online at

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