Market Overview

Pacific Life Launches Transformed Website for Consumers

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New PacificLife.com Offers Enhanced User Experience Through Engaging
Content Designed to Help Consumers Reach Their Financial Goals

Pacific Life announced today the launch of its newly transformed company
website, PacificLife.com.

The site will help guide consumers through their unique financial "life
goals," offer educational content on relevant topics through an
"Insights" series, share customer stories and financial calculators, and
highlight revised, consumer-friendly product categories and information
in a more interactive, engaging format across all digital/mobile
platforms. The content was designed to help consumers be better prepared
to have conversations with or find a financial professional.

"Customers want to do their own research, in addition to engaging with
their financial professional," said Pacific Life Executive Vice
President and Chief Operating Officer Adrian Griggs. "Our goal with the
new website is to more effectively interact and build meaningful
connections with our audiences in straightforward language they can use.
Moving forward, we will use an analytics-driven content strategy to
ensure we are keeping the website fresh and delivering relevant
information."

The transformed Pacific Life website is available at www.PacificLife.com.

About Pacific Life
Celebrating 150 years of service in 2018,
Pacific Life provides a wide range of life insurance products,
annuities, and mutual funds, and offers a variety of investment products
and services to individuals, businesses, and pension plans. Pacific Life
counts more than half of the 100 largest U.S. companies as its clients.
For additional company information, including current financial strength
ratings, visit www.PacificLife.com.
To explore the heritage of Pacific Life and learn more about our
history, visit www.PL150years.com.

Pacific Life refers to Pacific Life Insurance Company and its
affiliates, including Pacific Life & Annuity Company. Client count as of
June 2018, is compiled by Pacific Life using the 2018 FORTUNE 500® list.

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