Market Overview

Syncbak Hires Ad Sales and Marketing Veterans to Drive Strategic Growth of SimpleSync Over-the-Top Television Platform

Share:

Dean Mandel joins as Vice President of Advertising Sales; Noreen
Thurston joins as Vice President of Marketing

Building upon its market leading position in over-the-top (OTT)
television, Syncbak,
which created the technology that powers live OTT, today announced the
addition of two senior hires: Dean Mandel as Vice President of
Advertising Sales and Noreen Thurston as Vice President of Marketing.
Both bring a depth of knowledge and experience to advance Syncbak's
strategic growth and expand its reach within the OTT industry.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180731005110/en/

Dean Mandel, Vice President of Advertising Sales, Syncbak

Dean Mandel, Vice President of Advertising Sales, Syncbak

The company's SimpleSync OTT technology allows networks, stations and
studios to broadcast anything, anywhere and unlock new revenue. It also
serves as the backbone for SBTV, which enables local broadcasters to
quickly and easily build OTT channels and offers an app for consumers to
access live local programming from anywhere in the U.S. for free.

"Dean Mandel is an ad sales veteran who has forged deep relationships
with media buyers, local broadcast station groups and ad tech
providers," said Jack Perry, Syncbak Founder and CEO. "Because we power
the vast majority of live local over OTT, a billion monthly avails
aren't that far off. Getting Dean in place now will ensure Syncbak takes
the lead in dynamic ad insertion."

Prior to joining Syncbak, Mandel served as Vice President, General Sales
Manager-Digital at CoxReps and was an original member of Katz 360, the
digital arm of iHeartMedia's Katz Media group. He has served on the
Advertising Research Foundation Audio Committee, the Internet
Advertising Bureau (IAB) Audio and Digital Video Committees and is IAB
Digital Media Sales Certified.

"Syncbak offers me an incredible opportunity to connect large national
advertisers with viewers of great local TV content," said Mandel. "SBTV
is exactly what the OTT space needs right now, and I am excited to be a
part of this historic launch."

Thurston most recently served as a Vice President at GoDaddy. Her unique
ability to acquire and utilize the voice of the customer to drive growth
through retention will be instrumental to Syncbak's mission to deliver
free, hyperlocal content to viewers anytime, anywhere.

"Noreen Thurston brings significant startup and digital marketing
experience to Syncbak, having built GoDaddy into a worldwide powerhouse
brand," said Perry. "Our goal remains to deploy our technology to every
local station in every market and I feel confident that Noreen can get
us there."

"I am thrilled to join the talented team at Syncbak," said Thurston. "My
passion for building brands paired with my diverse background makes
Syncbak exactly the type of challenge I was searching for."

About Syncbak

Syncbak is the leader in OTT solutions, powering more than 10 million
hours of live local broadcasts on OTT destinations like CBS All Access,
Hulu, fuboTV, Sony, Amazon, the NFL, and more. Syncbak's end-to-end
platform, SimpleSync, is used by broadcasters for live-stream
transcoding, cloud-based rights resolution, cloud-based DVR, device
filtering, geo-location services, content management, stream monitoring,
video clipping and dynamic ad insertion. Syncbak's technology currently
reaches 98 percent of the US population across 195 markets, representing
54 station groups and all major networks, including CBS, ABC, FOX, NBC,
and the CW.

Syncbak recently expanded its platform with the launch of SBTV. SBTV
leverages Syncbak's industry-leading live stream platform, SimpleSync,
and its proprietary live DAI technology, AdSync, to deliver free,
hyper-local content to viewers anytime, anywhere. The company was
founded in 2009 and has offices in Cedar Rapids, IA and New York, NY.

View Comments and Join the Discussion!